Technology
We Are Rewind Launches Elvis Cassette Player Limited to 1,957 Units
We Are Rewind has introduced a limited-edition cassette player designed for Elvis Presley enthusiasts, offering just 1,957 units worldwide. This unique release pays tribute to Elvis’s legendary 1968 Comeback Special, combining nostalgic design with modern technology. The number of units produced is a direct reference to 1957, the year Elvis’s Christmas Album was released, which became one of the best-selling holiday albums in history.
The design of the cassette player reflects the vibrant aesthetics of Elvis’s performances, specifically drawing inspiration from the iconic red light bulb sign that illuminated his rendition of “If I Can Dream.” The device features a matte black finish, complemented by gold detailing, and comes in packaging adorned with archival imagery along with a gold-foil stamp of Elvis’s silhouette.
Exclusive Features and Cassette Reissue
Bundled with the cassette player is an exclusive reissue of Elvis’s Christmas Album, specially remastered for this release. This pairing is particularly timely, as it launches just ahead of the festive season, inviting fans to immerse themselves in Elvis’s classic holiday music.
The Elvis edition is based on We Are Rewind’s popular WE-001 player, ensuring that it offers more than just a vintage appearance. The player boasts Bluetooth 5.1 connectivity, allowing users to pair it with wireless headphones or speakers. Additionally, it includes a 3.5mm headphone jack for those who prefer wired connections. A 3.5mm line-in option is also available for recording mixtapes or voice memos with a compatible microphone.
With a built-in rechargeable battery capable of providing up to 12 hours of playback, the player is designed for extended use. Users will find all standard transport controls—play, pause, forward, and rewind—making it user-friendly for both seasoned cassette fans and newcomers.
Pricing and Availability
The We Are Rewind Elvis cassette player is priced at $199 in the United States and €179 in Europe, with Australian pricing yet to be confirmed. Pre-orders are currently open exclusively on We Are Rewind’s website, and with only 1,957 units available, demand is expected to be high.
Elvis fans and collectors alike will find this release a fitting homage to the King of Rock ‘n’ Roll, blending nostalgia with modern functionality in a unique package that celebrates his enduring legacy.
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