Doritos and Hot Cheetos Launch Chips Without Artificial Ingredients

In a significant move towards healthier snack options, Doritos and Hot Cheetos have announced the launch of new chips that will be free from artificial flavors and dyes. The new product line, named NKD (pronounced “naked”), aims to preserve the beloved flavors of Nacho Cheese and Cool Ranch while eliminating synthetic additives. This initiative follows a growing consumer demand for more natural ingredients in food products.

The official announcement was made via a post on Doritos’ verified account on X, where the brand reassured fans that the NKD chips would retain their “bold flavor.” Despite the visual change, with the new chips appearing colorless compared to their traditional counterparts, the company is confident in their taste.

As of now, the NKD chips are available for pre-order at Walmart, although they have not yet reached retail shelves. Classic versions of both Doritos and Hot Cheetos will continue to contain the familiar artificial ingredients that many consumers have grown accustomed to.

Consumer reactions on social media have been mixed. Some users expressed skepticism about the new chips. One user on X commented, “If the Flamin’ Hot Cheetos ain’t staining my fingers red, I ain’t eating them.” Another remarked, “It’s less appetizing that way, but that’s just my opinion.”

Conversely, several users have voiced their enthusiasm for the healthier options. One supporter noted, “These NKD foods will be amazing! Those colors are very bad!” Another added, “This should have been done a long time ago,” while a third celebrated, “My prayers have been answered, Hot Cheetos without Red 40.”

The introduction of NKD chips raises questions about the future of snack foods. Whether these new offerings will become the new standard or remain a niche health-focused product is yet to be determined. Enthusiasts are already debating whether Hot Cheetos can maintain their signature “hot” flavor without the iconic red dust.

As the launch date approaches, consumers and industry analysts alike will be watching closely to see how these changes impact sales and brand loyalty. The shift towards natural ingredients in popular snacks might reflect a broader trend in consumer preferences, as more shoppers seek out products with fewer artificial components.

For further details, PepsiCo has been contacted for comments regarding this new product line. As the landscape of snack foods evolves, it is clear that consumer voices will play a crucial role in shaping future offerings.