Frida Launches Boogie Bites Gummies in Bold New Flavor Trend
UPDATE: Frida, the viral brand known for its controversial breast milk-flavored ice cream, has just announced the launch of its latest candy innovation, Boogie Bites, aiming to capture the attention of adventurous snackers worldwide. These uniquely shaped gummies, designed to mimic real boogers, are set to hit select markets in October 2025 at an introductory price of $3.99.
The candy will be exclusively available on GoPuff and will launch in major cities including New York City, Los Angeles, Houston, Chicago, Miami, Dallas, Boston, and Philadelphia. Frida’s latest offering comes as a humorous nod to childhood nostalgia, designed as a playful treat for kids during the cold and flu season.
In a creative twist, Frida has emphasized that while the gummies aim to replicate the taste of boogers, they are made with safe ingredients including tapioca syrup, cane sugar, pectin, and natural flavors. The colorful appearance is achieved using fruit and vegetable juices, ensuring that no actual boogers are involved in the making of this candy.
Frida introduced Boogie Bites on Instagram, stating, “If anyone knows nose nuggs, it’s Frida. In honor of cold + flu season, we’re giving you a whole new [less gross] way to eat your boogers.” This statement is designed to resonate with parents looking for fun and engaging ways to connect with their children during the often tricky winter months.
The introduction of Boogie Bites follows the company’s earlier success with its breast milk-flavored ice cream, which sparked widespread conversation and viral interest. This new launch is expected to create a similar buzz, drawing attention to Frida’s brand and its cheeky approach to childhood humor.
Interestingly, Frida isn’t the first company to explore booger-themed treats. The popularity of Jelly Belly’s Beanboozled jelly beans, which have featured a booger flavor since 2007, hints at a growing market for offbeat and unconventional flavors. However, Frida’s marketing strategy, which combines humor with a child-friendly product, sets it apart and positions the brand for potential viral success.
As consumers eagerly await the release of Boogie Bites, industry experts speculate on the impact this quirky candy could have on holiday shopping trends. Will Frida’s Boogie Bites become the must-have treat of the season? Only time will tell, but one thing is certain: the candy is poised to grab headlines and generate social media chatter.
Stay tuned for more updates on Frida’s latest offerings and how they are shaking up the candy landscape. Keep an eye out for these gummies, as they are sure to be a conversation starter among friends and family alike.
