Lions’ Morton Acknowledges Need to Better Utilize WR Williams
Detroit Lions offensive coordinator John Morton has publicly acknowledged a failure to effectively integrate wide receiver Jameson Williams into the team’s offensive strategy. Following the Lions’ recent 24-9 victory over the Tampa Bay Buccaneers on October 20, 2023, Williams did not record any receptions, marking a significant moment in his season where he was targeted only twice by quarterback Jared Goff.
Despite having accumulated 17 receptions for 289 yards and two touchdowns this season, Williams has surpassed 45 yards in just two games. This performance comes amid a roster filled with offensive talent, raising questions about his role in the offense. Morton, who is in his inaugural year as offensive coordinator, expressed regret over the situation, stating, “I looked at everything, as far as that. I’m going to do a better job with that.”
Assessing Opportunities for Improvement
Morton emphasized the importance of targeting Williams more effectively, acknowledging that missed opportunities have contributed to his limited involvement. “It’s not like we aren’t going to try to target him,” Morton explained, admitting, “I failed him. That’s what I told him.” During the Lions’ bye week, Morton met privately with Williams to analyze the missed chances and discuss strategies to enhance his presence on the field.
The coaching staff is also strategizing ways to create more opportunities for Williams, especially on crucial third downs. As defenses increasingly focus on him, notably alongside fellow receiver Amon-Ra St. Brown, finding ways to get Williams open has become a priority.
Williams has remained composed about his limited touches this season, stating, “I don’t have nothing to say really. It’s not nothing to say about it. It’s really like we just go, we win.” His focus remains on the team’s success rather than individual statistics, a sentiment that Morton greatly appreciates.
Morton noted, “He doesn’t say anything. He just goes and plays. I wouldn’t fault you if you were pissed at me, because I know he works too hard.” The challenge now lies in ensuring that the entire offensive unit executes the right techniques and strategies to support Williams.
Looking Ahead: Maximizing Offensive Potential
As the Lions prepare for the second half of the season, the coaching staff is committed to enhancing Williams’ role within the offense. Williams has recently signed a three-year contract extension worth up to $83 million, underscoring the team’s confidence in his abilities.
Quarterback Goff acknowledged the importance of getting Williams more involved in the game plan. “We want to win the game, we want to score points, and I think that’s the primary for everybody,” he said. “But of course, yeah, we’d love to get him involved more… He’s explosive. I know defenses are worried about him at all times, and we need to find ways to continue to keep him involved.”
As the Lions face increasingly challenging opponents, the ability to effectively utilize the talents of Williams may prove critical to their success in the coming weeks. The organization is determined to adapt its strategies to ensure that this dynamic player contributes significantly to the team’s offensive firepower.
