Wisconsin High Schools Adopt Urgent NIL Rules for Athletes

UPDATE: Wisconsin high schools have officially adopted new rules allowing student-athletes to profit from their name, image, and likeness (NIL). This major shift, confirmed on April 15, 2024, reflects a growing movement across the nation, with 42 states already implementing similar policies.

Athletic directors statewide have expressed urgency in adopting these guidelines, stating the need to act quickly before potential legislative intervention. “As a membership, we wanted to shape this process ourselves,” said Kettle Moraine athletic director Ryan Tomczyk. The overwhelming support for NIL, with nearly 75% of member schools voting in favor, signifies a significant change in Wisconsin’s approach to high school athletics.

The new policy allows students to explore NIL opportunities as long as they are not linked to their school, conference, or the Wisconsin Interscholastic Athletic Association (WIAA). “High school sports is about amateurism,” emphasized WIAA associate director Mel Dow, but athletes now own their names and likenesses.

While the excitement builds, experts warn that the transition could be chaotic. “It’s going to be the Wild West for a while,” stated Eido Walny, a lawyer who secured the first NIL deal in Wisconsin. The rules are complex, and parents are urged to seek legal advice for navigating potential agreements.

Key restrictions include prohibiting NIL partnerships that involve an athlete’s high school, uniforms, or performance-based compensation. For instance, if a student runs for an external track club, they may not mention their high school affiliations during promotions. “If a local pizza restaurant sponsors our athletic department, they cannot strike an NIL deal with our students,” Behrens noted.

This cautious approach ensures that student-athletes remain focused on their education while exploring business opportunities. The WIAA stresses the importance of financial literacy and entrepreneurial skills, vital for future success.

While student-athletes are not mandated to report NIL deals, keeping school athletic directors informed is crucial. “Bring every deal to me and just run it by me,” Behrens advised, highlighting the protective role of school officials.

The new NIL rules mark a pivotal moment for Wisconsin high school sports, fostering opportunities while maintaining the integrity of amateur athletics. As these developments unfold, it’s essential for families to stay informed and engaged.

For ongoing updates and further details on the WIAA’s NIL policy, click here.