Sha’Carri Richardson Models for Kim Kardashian’s SKIMS Campaign
UPDATE: Sha’Carri Richardson has officially joined Kim Kardashian’s SKIMS campaign, making headlines just weeks after her domestic violence controversy. This new development highlights Richardson’s resilience as she steps back into the spotlight alongside major sports icons.
In a compelling move, Richardson is featured in the Nike x SKIMS campaign alongside renowned athletes including Serena Williams, Jordan Chiles, Chloe Kim, and Nelly Korda. The campaign video, shared by Kardashian on X (formerly Twitter), showcases the athletes’ commitment to fitness and empowerment through SKIMS innerwear and Nike gear.
The collection is set to launch on September 26, 2025, at 7 AM PT, both online and in select retail locations. Kim Kardashian tweeted, “Introducing NikeSKIMS. Arrives 9.26 at 7AM PT,” adding to the buzz surrounding the campaign.
Despite her recent arrest at Seattle-Tacoma International Airport on July 27 for allegedly attacking her partner, Christian Coleman, Richardson has garnered support from her long-time sponsor, Nike, with a contract running until 2028. This partnership has previously seen her in multiple campaigns, including the Nike Women’s Air Superfly sneaker promotion last year.
Authorities reported that Richardson faced charges of fourth-degree domestic violence after an incident captured on security cameras. Following her arrest, which resulted in an 18-hour detention, Coleman opted not to pursue further charges. In a heartfelt Instagram post, Richardson expressed remorse for her actions and vowed to be a better role model.
“I feel fierce knowing I can look and feel this good while working hard. NikeSKIMS arrives September 26,” she wrote, sharing photos from the campaign.
As the launch date approaches, fans and followers are eagerly anticipating Richardson’s return to the public eye, showcasing her strength and determination to overcome recent challenges. This campaign marks a significant comeback for the athlete, emphasizing her dedication to both sport and personal growth.
With the SKIMS collection poised to hit stores soon, all eyes will be on how Richardson balances her career with her personal journey. Stay tuned for more updates on this developing story!
