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Pharrell’s Joopiter Auctions Watches for Over $1 Million!

Pharrell’s Joopiter Auctions Watches for Over $1 Million!
Editorial
  • PublishedAugust 2, 2025

UPDATE: In an electrifying auction, Pharrell Williams’ auction house, Joopiter, has just confirmed sales exceeding $1 million for a collection of rare and collectible watches. This high-stakes event, which took place throughout July 2023, has captured the attention of luxury watch collectors around the globe.

The auction featured an impressive array of timepieces from renowned brands such as Rolex, Cartier, and Richard Mille. Collectors had the opportunity to bid on these highly sought-after items, with five standout watches accounting for a staggering 70% of the total sales.

Why This Matters NOW: With luxury watch collecting surging in popularity, this auction underscores the demand for exclusive pieces in today’s market. As the auction showcased, certain watches are not just timekeepers but prized investments, reflecting the growing trend of luxury commodities.

Among the highlights, the most expensive item sold was the Patek Philippe Celestial Ref. 6104R-001, fetching $387,500. This exquisite piece features a diamond bezel and a captivating starry dial. Despite its high price, experts noted that this amount is considered low for a Patek Philippe, which typically ranges between $400,000 and $700,000.

Another remarkable sale was the Rolex Day-Date Ref. 18366 ‘Platinum Baguette Lapis Lazuli,’ which sold for $125,000. This watch, characterized by its unique bezel set with 24 baguette-cut diamonds, exemplifies the exclusive nature of the pieces featured in this auction.

The auction also saw the Cartier Tank Cintrée Ref. WGTA0090 ‘NSO’ command $62,500. This particular model is a one-of-a-kind creation, showcasing a rare blue dial that contributed to its high auction price.

Robertino Altieri, CEO of WatchGuys.com, commented on the eclectic nature of the collection, stating, “The collection featured some holy grails, vintage pieces, and Japanese watches that sold at some surprising prices.” Notably, two unique watches from Ōtsuka Lōtec were sold for $12,500 and $13,750, each about $10,000 more than typical retail values.

The auction’s success emphasizes the growing allure of luxury watches as both collectibles and investments. The market’s appetite for rare timepieces continues to expand, making events like Joopiter’s auction pivotal in shaping industry trends.

What’s Next? As the luxury watch market remains vibrant, collectors and enthusiasts will be closely watching upcoming auctions for similar high-value sales. Joopiter’s recent auction not only highlights the potential for significant returns but also sets the stage for what could become a landmark moment in luxury collectibles.

For those fascinated by the intersection of style and investment, the world of luxury watches is more thrilling than ever. Stay tuned for more updates on future auctions and market trends!

Editorial
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Editorial

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