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PepsiCo Unveils Major Changes to Cheetos and Doritos Lineup

PepsiCo Unveils Major Changes to Cheetos and Doritos Lineup
Editorial
  • PublishedNovember 18, 2025

URGENT UPDATE: PepsiCo has just announced a significant transformation for its beloved snack brands, Cheetos and Doritos. The company is rolling out a new sub-line titled “Simply NKD,” which aims to deliver familiar flavors without artificial colors and flavors. This exciting development is set to reshape the snacking experience for millions of fans across the U.S.

The “Simply NKD” line will feature four distinct flavors: Doritos Simply NKD Nacho Cheese, Doritos Simply NKD Cool Ranch, Cheetos Simply NKD Puffs, and Cheetos Simply NKD Flamin’ Hot. PepsiCo’s commitment to innovation is clear, as they strive to cater to consumer demands for cleaner snacks while maintaining the iconic taste that fans adore.

In a statement released today, Hernán Tantardini, Chief Marketing Officer of PepsiCo Foods U.S., emphasized the significance of this change. “Doritos and Cheetos are pioneering a snacking revolution,” he stated. “We are reinventing our iconic brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors.”

Additionally, Rachel Ferdinando, CEO of PepsiCo Foods U.S., reassured consumers that the original snacks will remain on store shelves. “This move underscores our commitment to flavor leadership, demonstrating that our taste remains strong even without visual cues,” she explained. The new offerings are designed to enhance consumer choice without replacing the traditional favorites.

This transformation comes as part of PepsiCo’s broader strategy to adapt to changing consumer preferences and health trends. As dietary choices evolve, the company is responding swiftly to ensure its products meet modern expectations. The new “Simply NKD” snacks are set to hit retailers across the nation this month, promising a fresh option for health-conscious snackers.

Get ready for a revolution in snacking! With these new products launching shortly, fans of Cheetos and Doritos will have more choices than ever before while still enjoying the classic flavors they love. Stay tuned for more updates as this story develops, and be among the first to share this exciting news with fellow snack enthusiasts!

Editorial
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Editorial

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