Oreo Launches Sugar-Free Cookies Nationwide Starting January
UPDATE: In a groundbreaking move for health-conscious snack lovers, Mondelez has announced the launch of Oreo Zero Sugar and Oreo Double Stuf Zero Sugar, set to hit U.S. shelves in January 2024. This marks a significant milestone as it is the first time the iconic cookie brand will offer sugar-free options in the United States.
The introduction of these sugar-free Oreos comes in response to a growing consumer demand for healthier snack alternatives. As more Americans seek “mindful indulgence,” Mondelez aims to fill a significant gap in the market for sugar-free sandwich cookies. The company has dedicated four years to developing these new varieties, ensuring they maintain the beloved Oreo taste.
Earlier today, officials from Mondelez highlighted that current trends indicate a shift towards healthier snacking. A recent report from market research firm Circana revealed that a majority of Americans are actively pursuing snacks they consider “good for them.” This demand is particularly pronounced among younger consumers, with Millennials and Generation Z increasingly opting for portion-controlled and wellness-focused options.
The health-focused snack market is gaining traction, with the success of Coca-Cola Zero Sugar—which saw a sales surge of 9% last year—showing the potential for sugar-free products. As Mondelez rolls out its new offerings, it faces competition from brands like Hershey, which has introduced zero sugar versions of popular candies, and Voortman, known for its sugar-free wafer cookies.
For consumers eager to know how the nutrition stacks up, a serving of Oreo Zero Sugar cookies (22.6 grams) contains 90 calories, 4.5 grams of fat, and 16 grams of carbohydrates. In contrast, a standard serving of regular Oreos (34 grams, or three cookies) has 160 calories, 7 grams of fat, and 25 grams of carbohydrates, including 13 grams of added sugars—representing 26% of the recommended daily limit. Notably, the new Oreos contain no added sugars, making them a guilt-free treat.
The sweeteners used in the new formulations include maltitol, a sugar alcohol found in fruits; polydextrose, a soluble fiber; sucralose, a sugar-derived sweetener; and acesulfame potassium, a synthetic sweetener. This combination aims to deliver the classic Oreo flavor while catering to the health-conscious consumer.
As the launch date approaches, consumers are encouraged to keep an eye out for these innovative snacks, which promise to satisfy cravings without compromising health. The shift towards sugar-free options could redefine snacking habits across the nation, making it a pivotal moment for both Mondelez and its customers.
Stay tuned for more updates as the launch date nears, and prepare to indulge in the new world of sugar-free Oreos come January 2024!
