Mejuri Founders Leverage Bezos’ Strategy Amid Rapid Growth
BREAKING: Noura Sakkijha and Majed Masad, the married cofounders of the rapidly growing jewelry brand Mejuri, reveal how they navigate business disagreements using Jeff Bezos’ management principle of “disagree and commit.” This innovative strategy is crucial as Mejuri continues to thrive in a competitive market.
The duo, who founded Mejuri in 2013, emphasizes the importance of trust, clear roles, and open communication in their marriage and business partnership. “We balance each other out,” Masad stated, highlighting how their individual strengths contribute to Mejuri’s success during challenging times.
Sakkijha serves as the CEO, while Masad oversees key areas including marketing and retail. Their approach to decision-making, particularly in moments of disagreement, is grounded in Bezos’ philosophy: if consensus is lacking, they commit to the strongest viewpoint. “If you have conviction on a particular direction even though there’s no consensus… Disagree and commit!” Bezos wrote in a 2016 shareholder letter.
Both founders acknowledge that their partnership has faced significant challenges, especially during the early days of building Mejuri while adapting to each other’s work styles. The arrival of their twins and the global pandemic added further complexity to their lives. “Noura’s problems are my problems; my problems are Noura’s problems,” Masad reflected on the intertwining of their personal and professional lives.
In the face of these challenges, Sakkijha and Masad have developed strategies to maintain a healthy work-life balance. They schedule dedicated meetings to discuss business matters, ensuring that work does not dominate family time. This proactive approach allows them to address disagreements effectively while preserving their relationship.
As Mejuri continues to grow, the couple’s commitment to each other and their business remains steadfast. Their unique blend of personal trust and professional strategy is setting a standard in the entrepreneurial landscape. “Sometimes we’ll be like, ‘should we be doing this together?'” Masad admitted, but their shared vision keeps them focused on success.
With the global jewelry market evolving, Mejuri is poised to make significant strides, driven by the founders’ innovative conflict resolution techniques and unwavering support for one another. As they navigate this journey, the insights from their partnership provide valuable lessons for entrepreneurs everywhere.
Stay tuned for more updates on Mejuri’s development and the impact of this dynamic duo in the jewelry industry.
