Mattel has launched its first Barbie doll designed specifically for children with Type 1 diabetes. The new Barbie, introduced on March 26, 2024, features accessories that reflect the daily realities of living with the condition, including an insulin pump and a continuous glucose monitor. This initiative aims to enhance representation and inclusivity among children, allowing them to see themselves in the toys they play with.
The company collaborated with Breakthrough T1D, formerly known as the Juvenile Diabetes Research Foundation, to create this doll. The continuous glucose monitor, worn on Barbie’s arm, connects to an app on her phone, demonstrating how technology plays a role in managing diabetes. Additionally, Barbie’s outfit includes blue polka dots, a visual nod to diabetes awareness symbols.
Krista Berger, senior vice president of Barbie, emphasized the importance of this addition. “Introducing a Barbie doll with Type 1 diabetes marks an important step in our commitment to inclusivity and representation,” she stated. Berger highlighted that dolls like this help shape children’s perceptions of the world and allow them to imagine stories that include diverse experiences.
The new Barbie is part of the Barbie Fashionistas line, which already features dolls with various abilities and backgrounds, including those with Down syndrome and hearing aids. This continued effort to diversify their product range reflects Mattel’s broader mission of fostering empathy and inclusion through play.
By acknowledging medical conditions like Type 1 diabetes, Mattel reinforces the idea that all children deserve to see themselves represented in the toys they cherish. This groundbreaking Barbie doll not only aims to provide comfort and connection for children living with diabetes but also seeks to educate others about the condition in a relatable way.
As Mattel continues to evolve its offerings, the introduction of a Barbie with Type 1 diabetes stands as a significant milestone in promoting understanding and acceptance among young audiences.
