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Kendall Jenner Stuns in Racy Mugler Dress for L’Oréal Campaign

Kendall Jenner Stuns in Racy Mugler Dress for L’Oréal Campaign
Editorial
  • PublishedSeptember 8, 2025

BREAKING: Kendall Jenner is making headlines with her striking appearance in the new L’Oréal Paris x Mugler campaign, showcasing a daring high-waist slit dress that has fashion enthusiasts buzzing. The stunning black-and-white gown features a dramatic thigh-high slit, and its revival from the Spring-Summer 1998 “Jeu de Paume” collection highlights its historical significance in modern fashion.

The campaign, shared by Mugler on Instagram just moments ago, captures Jenner in a series of captivating photos that emphasize her confidence and poise. In one striking shot, the model is seen playfully applying red lipstick while exuding a fierce aura against an industrial backdrop. This bold look, paired with diamond-like earrings and a sleek bun, perfectly embodies Mugler’s avant-garde style.

Jenner’s choice of the iconic gown is a deliberate nod to fashion history, as Mugler has re-edited this piece from its archives, breathing new life into a classic design. The campaign showcases her wearing the gown in three engaging slides, with the last featuring a lively video of Jenner laughing and enjoying the shoot, further connecting her with fans.

This collaboration marks a significant milestone for Jenner, who became a L’Oréal ambassador in 2023. It underscores her role as a leading figure in both beauty and fashion, solidifying her status as a trendsetter in the industry. The campaign is already generating significant buzz, with fans and fashion critics alike praising her ability to blend the vintage with the contemporary.

Mugler’s official Instagram post describes Jenner as “wearing the black and snow corseted gown in crepe stretch, from the re/edit capsule, inspired by the Spring-Summer 1998 ‘Jeu de Paume’ couture collection.” This revival of archival designs not only highlights the brand’s commitment to innovation but also demonstrates Jenner’s influence as a modern muse.

As this campaign continues to unfold, it is expected to have a lasting impact on both L’Oréal and Mugler, drawing attention to their creative approaches in a competitive industry. Fashion enthusiasts should stay tuned for more updates and behind-the-scenes glimpses of this exciting collaboration.

Kendall Jenner’s latest project proves that she remains a formidable force in the fashion world, continually pushing boundaries while honoring the art of design. Her role in this campaign is a testament to her ability to captivate audiences and influence trends globally.

Editorial
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Editorial

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