Ford Invests Heavily in Mustang Despite Declining U.S. Sales
UPDATE: In a surprising turn of events, Ford confirms a significant investment in the Mustang, despite a sharp decline in U.S. sales. Just 23,551 Mustangs were sold in the first half of 2024, marking a 14.2 percent drop from the previous year.
During a recent podcast with The Verge, CEO Jim Farley revealed that international demand for the Mustang is outperforming U.S. sales, fueling Ford’s confidence in the muscle car’s future. “Everyone wants to do a burnout,” Farley stated, highlighting the Mustang’s appeal as a symbol of American automotive culture worldwide. This confidence is pushing Ford to not only maintain the Mustang’s presence but also to enhance its lineup and features.
Despite concerns about the Mustang’s locked ECU, which some believe limits performance tunability, Farley noted that it hasn’t significantly impacted sales. Interestingly, he shared that his own son opted for an older Mustang model due to the lack of customization options in the latest S650 generation. However, recent developments show that HP Tuners has cracked the ECU, potentially opening doors for aftermarket enhancements.
In addition to bolstering the current Mustang lineup, there are whispers of future models, including the rumored Mach 4 sedan and a Baja-style off-roader with rugged features. Ford is also considering an EcoBoost variant co-developed with RTR, which debuted earlier this year at the 2025 Detroit Auto Show. These new models could revitalize interest in the brand while expanding its reach beyond the traditional Mustang.
The conversation around hybrid technology is also heating up. As emissions regulations tighten globally, Ford is exploring hybrid options for the Mustang. While this may raise eyebrows among purists, keeping the gas-powered version in production through the 2030s means enthusiasts will still have access to the classic performance they seek. Farley has previously stated that there will never be a Mustang EV, aside from the controversial Mach-E.
As Ford navigates these changes, the potential for a Mustang expansion could reshape the future of the brand. With hints of new additions surfacing regularly, the iconic Mustang may be on the brink of a major transformation that balances tradition with innovation.
Keep an eye out for more developments as Ford continues to adapt to changing market dynamics while staying true to its legendary roots. The Mustang’s journey is far from over, and its evolving legacy promises to captivate car enthusiasts around the globe.
