EveryMatrix Expands Turnkey Deal with BetGoodwin, Boosting Sportsbook
UPDATE: EveryMatrix has just announced a major expansion of its partnership with UK operator BetGoodwin, marking a pivotal moment in the sports betting landscape. This expanded agreement will provide BetGoodwin with a comprehensive turnkey sports solution, ensuring it remains competitive in the rapidly evolving market.
The enhanced partnership builds upon a previous multi-year agreement established in 2024. With this new deal, BetGoodwin, one of the UK’s top 20 operators, will gain access to a cutting-edge sportsbook tailored for the regulated UK market, supported by a dedicated local team.
EveryMatrix’s innovative platform boasts an impressive selection of over 200,000 live events each month and offers up to 800 live markets on fixtures from the English Premier League. Noteworthy features include a pre-live and live Bet Builder across 11 sports, as well as options for early, partial, and auto cash-out, along with an Odds Boost function.
The benefits don’t stop there. EveryMatrix’s turnkey solution also provides powerful bonusing tools designed to enhance customer loyalty and retention, ensuring that fans feel valued. Additionally, BetGoodwin will now leverage EveryMatrix’s new horse racing product, which encompasses more than 10,000 races each month from over 20 jurisdictions worldwide, complemented by livestreaming capabilities and seamless integration with EveryMatrix’s broader technology stack.
This collaboration allows BetGoodwin to capitalize on lucrative horseracing opportunities while benefiting from advanced features such as dynamic cross-product bonusing, detailed odds management, automated pricing, and settlement tools.
Officials from both companies voiced their excitement about this significant development. Ebbe Groes, co-founder and CEO of EveryMatrix, stated, “We are thrilled to enhance our relationship with one of the UK’s leading sports betting brands and provide them with a world-class sportsbook.” He emphasized the expectation that this cutting-edge offering will deliver substantial value to BetGoodwin’s customers and its overall business.
BetGoodwin’s CEO, Julian Head, described the partnership as a “milestone launch” for his brand. He remarked, “EveryMatrix’s modern sportsbook provides us with a feature-rich platform that enhances the betting experience for our customers. The new horse racing product reinforces one of our essential business verticals.”
This strategic alliance follows closely on the heels of EveryMatrix’s record-breaking casino aggregation deal with bet365, underscoring the company’s momentum in the gaming industry.
As this partnership unfolds, industry watchers will be keen to see how the enhanced offerings impact BetGoodwin’s growth trajectory in the competitive UK market. Stay tuned for further updates on this developing story as the landscape of sports betting continues to shift dramatically.
