Top Stories

Entain Shares Surge on Analyst Optimism and Strategic Moves

Entain Shares Surge on Analyst Optimism and Strategic Moves
Editorial
  • PublishedSeptember 8, 2025

UPDATE: Entain Plc’s shares are surging as analysts unveil promising new strategies and a bullish outlook for its US joint venture, BetMGM. The betting giant based in London saw its stock rise by 2.6% in London trading, making it the best-performing stock on the FTSE 100 on Friday. This spike follows a newly issued report by Jefferies, which has raised its price target for Entain to GBP 12 ($16.20), up from GBP 11.40 ($15.39), maintaining its “buy” recommendation.

Analysts indicate that Entain’s consistent earnings and significant investments in technology position it favorably for future mergers and acquisitions, which could enhance shareholder value. The company’s stock has gained approximately 25% this year, significantly outperforming the broader FTSE 100’s increase of 14%.

Jefferies analyst James Wheatcroft highlighted that Entain’s recent interim results demonstrate robust technological capabilities, particularly in managing various business areas, including BetMGM. He noted that investor focus is shifting back to potential mergers, with the US partnership as a critical growth driver.

Wheatcroft’s valuation analysis suggests that Entain’s stock could rise by about 55% from current levels, even without factoring in potential takeover bids. The market buzzes with speculation that MGM Resorts may seek to acquire full ownership of BetMGM, which could provide Entain with significant financial returns and appease activist investors eager for greater returns.

Entain’s strategic options appear to be broadening. Reports circulating indicate that the company may explore selling portions of its business beyond BetMGM, with an eye on its Australian operations. Competitor Betr is reportedly interested in acquiring these operations, which could yield around $890 million. The potential sale comes amidst leadership changes and regulatory challenges within Entain’s Australian segment.

Investor sentiment remains confident, with 14 out of 21 analysts rating Entain’s stock as a “buy” or better. The median price target stands at GBP 11.11 ($15), according to LSEG data. With US ventures gaining traction and activist pressure mounting, analysts suggest that Entain’s forthcoming decisions may significantly influence its market valuation.

As developments unfold, all eyes will be on Entain to see how it navigates these strategic opportunities. Investors are poised for what could be transformative changes in the company’s trajectory. Stay tuned for more updates on this rapidly evolving story.

Editorial
Written By
Editorial

Our Editorial team doesn’t just report the news—we live it. Backed by years of frontline experience, we hunt down the facts, verify them to the letter, and deliver the stories that shape our world. Fueled by integrity and a keen eye for nuance, we tackle politics, culture, and technology with incisive analysis. When the headlines change by the minute, you can count on us to cut through the noise and serve you clarity on a silver platter.