16 July, 2025
costco-faces-employee-backlash-over-new-executive-perk

UPDATE: Costco is under fire from its employees following the reintroduction of early shopping hours for Executive members, a move that has sparked significant backlash. Employees have taken to Reddit to voice their frustrations, raising concerns about the increased pressure and chaotic work environment this change could create.

Costco, known for its exceptional customer service and high-quality inventory, offers two membership tiers: the basic Gold Star membership at $65 per year and the Executive membership at $130 per year. The Executive tier provides members with a 2% cash back on purchases, incentivizing many shoppers to upgrade despite the higher cost.

In a move to enhance its appeal, Costco reinstated early store hours for Executive members in late June 2023, allowing them to shop 30 minutes earlier than the general public. However, employees are voicing concerns that this change, announced with just three weeks’ notice amid a hiring freeze, is unsustainable and could lead to staff burnout.

One employee expressed on Reddit, “I can imagine it’s going to be fun every morning in merchandising… Just get it done in less time.” Another added, “Corporate announcing this with such short notice, while cutting hours? Costco is not the same company it once was.”

The backlash is compounded by other recent controversies, including accusations of withholding pay from union drivers in Washington State. If these issues are not addressed, Costco could face a significant worker revolt, jeopardizing its commitment to customer service.

As employees grapple with the new early hours, there are fears that stress could lead to a mass exodus of staff. For a company that prides itself on a stellar customer experience, this situation poses a serious threat.

What happens next? If dissatisfaction among employees continues to grow, Costco may have to reevaluate the Executive membership benefits, despite their popularity among consumers. With the ongoing tension, shoppers and employees alike are watching closely to see how this situation unfolds.

For Costco, balancing customer perks with employee satisfaction is crucial. The coming weeks will be pivotal as the company navigates these challenges.