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CEO Eli Rubel Reveals Key Interview Question for Hiring Success

CEO Eli Rubel Reveals Key Interview Question for Hiring Success
Editorial
  • PublishedAugust 3, 2025

BREAKING: CEO Eli Rubel, a prominent entrepreneur based in Denver, has just revealed a powerful interview strategy that he claims has transformed his hiring process. After conducting around 500 interviews across multiple businesses, Rubel states that one simple question can predict both the best and worst hires.

In a recent interview, Rubel, founder of Profit Labs and other successful ventures, disclosed that his go-to question is, “What gives you energy and what takes it away in a working environment?” This approach has proven effective in gauging candidates’ suitability for roles, drastically impacting team performance.

Rubel’s hiring philosophy highlights the importance of understanding what drives potential employees. He explains that when candidates respond honestly, their answers often correlate closely with their actual job performance. “This question has made or saved me more money than any ATS or hiring tool I’ve ever used,” Rubel asserts.

The entrepreneur’s journey began with the founding of an enterprise contract management software firm in 2010, which he sold in 2014. He followed this with a successful turnaround of a commerce business, and later launched Matter Made and No Boring Design. His latest venture, Profit Labs, focuses on bookkeeping and accounting services specifically for agency owners.

Rubel emphasizes that the way candidates answer the energy question often reveals their fit for particular roles. For instance, if a candidate interviews for an account manager position and expresses discomfort with client pushback, this could signal a misalignment with the role’s demands. “It’s a red flag as it relates to this role, but it’s not a bad thing in general,” he explains, suggesting that understanding these dynamics can guide candidates to more suitable positions.

This evolving interview strategy underscores a growing trend among industry leaders prioritizing emotional intelligence and authentic connections in hiring processes. Rubel’s insights come at a time when organizations are increasingly focused on employee well-being and retention.

As businesses navigate a competitive job market, Rubel’s approach could redefine hiring practices across various sectors. Leaders and HR professionals are encouraged to consider how simple yet profound questions can lead to better hiring outcomes.

Stay tuned for more updates as this story develops. Rubel’s findings may inspire a significant shift in how companies approach recruitment and employee engagement.

Editorial
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Editorial

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