BTS’ V Launches TIRTIR Beauty Brand at Star-Studded L.A. Event
UPDATE: In a thrilling announcement for fans, BTS star V made a surprise appearance at the launch party for his new Korean beauty brand TIRTIR in Los Angeles on November 17, 2023. The pop-up event attracted a crowd of eager fans, despite the pouring rain, eager for a glimpse of the global icon.
The celebration took place at TIRTIR’s “Radiant Pop-Up” located at 8175 Melrose Avenue. V was joined by fellow stars including Madelaine Petsch, Charles Melton, Isabela Merced, and Emily Alyn Lind. Throughout the evening, guests enjoyed an immersive experience featuring specialty cocktails, a bespoke lip and skincare zone, and a unique color-matching foundation experience.
As TIRTIR’s first-ever global brand ambassador, V’s presence marks a significant milestone for the brand. The pop-up not only unveiled TIRTIR’s new logo but also highlighted its star product, the Mask Fit Red Cushion Foundation. This innovative foundation boasts an impressive 40-shade range and is known for its long-lasting, weightless feel, providing full coverage for up to 72 hours.
V expressed his excitement about the event, stating, “I’ve been frequently visiting LA recently, so it feels like home to me now,” as he interacted with fans and attendees. TIRTIR’s campaign, titled “Your Shade, Our Standard,” aims to connect with consumers through the experiential concept “V&You, Let’s Radiate.”
The pop-up experience will continue until November 23, 2023, operating from 10 a.m. to 6 p.m. on weekdays and 10 a.m. to 8 p.m. on weekends. This event is a pivotal step in TIRTIR’s expansion into the U.S. market, bringing the unique sensibility of Korean beauty products directly to local consumers.
For those unable to attend the event, TIRTIR products, including the V-approved Mask Fit Red Cushion Foundation, are available online at Amazon. The foundation is praised not only for its coverage but also for its nourishing ingredients that enhance skin texture and elasticity.
As the excitement unfolds, V’s involvement with TIRTIR highlights the growing influence of K-beauty in the global cosmetics landscape. Be sure to keep an eye on upcoming news, as fellow BTS member RM hinted that new music from BTS is coming soon, adding to the buzz surrounding the group’s ongoing success.
Don’t miss out on this groundbreaking moment in beauty and music—share the news and stay updated on V’s journey with TIRTIR!
