BLACKPINK’s Rosé Rakes in $8M on YouTube as ‘APT.’ Hits 3.6B Views
UPDATE: BLACKPINK’s Rosé has just been confirmed as the highest-earning celebrity YouTuber for 2025, raking in an estimated $8 million from her channel. The news comes as her track “APT.,” a collaboration with Bruno Mars, skyrockets to over 3.6 billion views on YouTube, reflecting her immense popularity.
According to the latest report from Forbes Korea, released on August 27, 2025, Rosé boasts 18.1 million subscribers and has uploaded 86 videos, illustrating her enduring appeal in the digital space. The financial success follows the viral hit “APT.,” which has captivated audiences worldwide with its catchy repetition of the word “apartment” — a staggering 61 times throughout the song.
The track achieved remarkable milestones shortly after its release, surpassing 100 million streams on Spotify within just one week and peaking at No. 3 on the Billboard Hot 100, a significant achievement for a K-pop solo artist. This unprecedented success has positioned Rosé as a leading figure in both the music and digital media industries.
In April, Rosé was also named one of TIME magazine’s “100 Most Influential People of 2025,” further solidifying her status as a cultural icon. Recently, she made history at the MTV Video Music Awards, receiving a record eight nominations for her work as a K-pop soloist, with seven nominations attributed to “APT.”
As Rosé continues to dominate both the music charts and digital platforms, fans and industry experts are eagerly watching her next moves. The impact of her success resonates deeply within the entertainment community, showcasing how K-pop artists are reshaping global music trends and digital engagement.
Stay tuned for more updates as Rosé’s journey unfolds, and witness how her influence grows in the evolving landscape of music and social media.
