Bad Bunny to Headline Super Bowl LX, Taylor Swift Not in Mix
UPDATE: The NFL has just announced that Bad Bunny will headline the Super Bowl LX halftime show, taking place at Levi’s Stadium on February 8, 2026. This confirmation effectively puts to rest months of speculation regarding a potential performance by Taylor Swift, who was never in the running, according to sources close to the league.
Despite rampant social media rumors suggesting Swift’s involvement, insider reports indicate that both the NFL and its partner, Roc Nation, focused their attention elsewhere. An NFL insider directly stated, “Never had a single serious conversation,” dismissing any notion of Swift performing this year.
The speculation around Swift was described as “fan-driven, not fact,” challenging the narratives that had taken hold online. NFL Commissioner Roger Goodell piqued interest during a recent appearance on the “Today” show but ultimately deferred to Jay-Z, who oversees Roc Nation’s halftime shows. According to insiders, “That’s who Jay-Z wanted, and that’s who Jay-Z got,” confirming Bad Bunny’s selection.
Further clarity emerged regarding Swift’s absence. The source emphasized, “She didn’t call the NFL, and they didn’t call her. She’s focused on her new album and her wedding. She didn’t want them, and they didn’t want her this year.” These statements contradict earlier reports that suggested disagreements over terms had caused Swift to step back from negotiations.
Previous claims hinted that Swift was seeking complete control over her performance and associated advertising, asserting, “Taylor knows her worth. She knows the kind of ratings she brings, the global attention she commands.” One insider remarked, “They expect the biggest artists in the world to do it for ‘exposure.’ Taylor Swift doesn’t need exposure.”
As excitement builds for Super Bowl LX, Bad Bunny’s performance promises to be a standout event, reflecting the evolving landscape of major music acts at the NFL’s biggest showcase. The decision marks a significant moment in the NFL’s continuing efforts to blend sports and entertainment, ensuring that this year’s halftime show remains a must-watch.
Moving forward, fans and industry observers alike will be keen to see how Bad Bunny’s performance shapes the Super Bowl experience, especially as the NFL navigates its relationship with superstar artists like Taylor Swift. For now, the focus shifts to February 8, where Bad Bunny is set to light up the stage.
Stay tuned for more updates as the Super Bowl approaches.
