UPDATE: Atlantic City’s Borgata Hotel Casino & Spa has just launched a 25,000-square-foot gaming floor dedicated to popular Asian casino games, marking a significant shift in the casino landscape. As the global gambling market is projected to surge by $132.17 billion from 2024 to 2028, the hotel aims to attract Asian travelers who frequent various casinos.
In a bold move ahead of the summer season, Borgata has introduced a section specifically for games like Pai Gow Poker, Sic Bo, and Baccarat. This expansion is not just about games; it’s about culture. The casino now employs staff fluent in Mandarin, Cantonese, Korean, and Vietnamese to cater to its diverse clientele.
Borgata’s design incorporates elements believed to symbolize good fortune in Asian culture, such as the use of red and gold. “From lucky colors and patterns to symbolic imagery for good fortune, our design team considered every detail,” stated Niklas Rytterstrom, Borgata’s President and COO.
Adding to the experience, the casino now features a new pan-Asian fusion restaurant named Noodles, which allows guests to enjoy meals without leaving the gaming floor. The restaurant, formerly located at the Bellagio Hotel in Las Vegas, offers a diverse menu including Chinese barbecue, seafood, and hand-pulled noodles.
This development comes as the Asian luxury gambling market continues to grow, currently valued at over $104 billion, accounting for 23% of global gambling revenue last year. U.S. casinos, particularly in Atlantic City and Las Vegas, are recognizing the potential influx of Asian gamblers looking to diversify their gaming experiences.
At the start of 2025, Las Vegas Sands reported that $7.1 billion of the $11.3 billion in revenue came from its operations in Asia, significantly more than its Las Vegas hub. CEO Robert Goldstein expressed confidence in the growth of the Asian market, projecting that gross gaming revenue in Macau could exceed $30 billion in 2025.
As Borgata positions itself to capture this lucrative market, the implications for both local tourism and the broader casino industry are profound. Expect an influx of Asian travelers seeking the best gaming experiences in the U.S. as hotels adapt to meet their needs.
With these strategic moves, Borgata is not just expanding its gaming options; it is redefining the casino experience in Atlantic City. Stay tuned for further updates as this story develops.
