Alexis Ohanian Reveals Next Wave of Social Apps, Invests $5M in Airbuds
UPDATE: Alexis Ohanian, cofounder of Reddit, just announced his vision for the “next wave” of social networking apps, emphasizing a shift towards more meaningful online connections. This comes as Ohanian’s venture capital firm, Seven Seven Six, leads a $5 million investment in the social music app Airbuds, which is rapidly gaining popularity among teens.
In a recent interview with Business Insider, Ohanian highlighted that the future of the internet is leaning towards trusted group interactions rather than the widely gamified experiences of the past. “The most potent form of social today is basically in group chats,” he stated, showcasing a preference for genuine connections among users. This trend indicates a significant shift as younger generations move away from the pursuit of likes and followers and instead seek healthier social interactions.
The investment in Airbuds signals a broader trend in how social media is evolving, with a focus on community rather than mass appeal. Ohanian noted that this generation is opting for a “less gamified version of life,” reflecting a desire for more authentic engagement online.
Earlier this year, Ohanian also rejoined forces with Kevin Rose, the original founder of Digg, to revive the platform, signaling his commitment to redefining social media landscapes. He stressed that not only younger users but also older generations, including “geriatric millennials,” are searching for new social experiences. “There’s a real hunger there,” Ohanian remarked.
The emergence of new social apps is not just about technology; it’s also about addressing the fatigue many users feel from existing platforms. Ohanian pointed out that startups are now challenging the traditional attention economy by fostering environments that encourage real-world interactions.
He further elaborated on the concept of “dead internet theory,” which suggests that as artificial intelligence continues to permeate digital spaces, the value of human connection becomes increasingly important. “You are seeing increased value in these more closed networks,” he explained, hinting at a future where community-driven tools become paramount.
Ohanian believes these new platforms will find innovative ways to monetize user experiences, moving away from simply maximizing user numbers and ad revenue. “There’s going to be much more creative and constructive ways to monetize that are sustainable,” he said, indicating a shift towards aligning the interests of users and platforms.
As the digital landscape continues to evolve, Ohanian’s insights and investments mark a pivotal moment for social media, making it more relevant and engaging for users today. The industry’s direction could redefine our online experiences, focusing on quality over quantity and fostering true connections in an increasingly digital world.
Stay tuned for more updates on how these trends will shape the future of social media.
