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iHomefinder, a prominent provider of AI-driven marketing and lead-engagement technology tailored for real estate and mortgage professionals, has appointed Cale Bruckner as its new Vice President of Product. This decision, announced on July 14, 2025, marks a strategic move to enhance product strategy and development for MaxTM, iHomefinder’s Growth Operating System, with the aim of improving conversion rates for agents and lenders.
Bruckner brings over 25 years of experience in product innovation to the role. His previous position as President of Concentric Sky saw him lead successful AI and platform initiatives that received accolades from Fortune 500 companies as well as global institutions. His extensive background includes expertise in category creation, rapid growth, and successful mergers and acquisitions.
Nick Parmenter, President of iHomefinder, expressed confidence in Bruckner’s capabilities, stating, “Cale’s blend of technical rigor and customer empathy is exactly what Max needs for its next chapter.” Parmenter emphasized Bruckner’s proven track record of transforming emerging technologies into user-friendly products that resonate with agents.
In his new role, Bruckner will focus on advancing the Max platform by integrating deeper AI insights, enhancing mobile workflows, and implementing data-driven automation. These improvements are designed to fit seamlessly into the daily routines of agents, ensuring they can respond effectively to client needs.
Bruckner articulated the importance of delivering timely intelligence to agents, stating, “Agents don’t need more dashboards—they need intelligence that shows up at the right moment.” He highlighted iHomefinder’s commitment to leveraging data and vision to foster innovation in the real estate technology landscape.
This appointment underscores iHomefinder’s ongoing commitment to product innovation and customer success, reinforcing its position as an industry leader. With Bruckner at the helm of product strategy, the company aims to adapt swiftly to the evolving demands of the market while maintaining a focus on enhancing user experience.
About iHomefinder: Founded in Berkeley, California, iHomefinder delivers AI-powered marketing and lead-engagement solutions that assist real estate and mortgage professionals in building pipelines, cultivating client trust, and closing more deals. Its flagship product, MaxTM Growth OS, integrates IDX search, automation, and behavioral insights into a single mobile-first platform. For more information, visit www.ihomefinder.com.
