Apple Unveils September 9 Event for iPhone 17 and More
Apple has officially announced its upcoming event scheduled for September 9, 2025, at 1 p.m. ET (10 a.m. PT, 6 p.m. BST). During this keynote, the tech giant is expected to unveil its highly anticipated iPhone 17 series, alongside new models of the Apple Watch. This annual event typically draws a significant audience interested in the latest innovations from the company.
The timing of this event aligns with Apple’s tradition of holding its major launches in the second week of September. Attendees can expect the event to last between one to two hours, showcasing a variety of new products and software updates.
Global Viewing Times and Live Broadcast
The event will be accessible to a global audience through various platforms. Here are the start times for different regions:
– **U.S.**: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT)
– **U.K.**: 6 p.m. (BST)
– **Europe**: 7 p.m. (CEST), 8 p.m. (EEST)
– **Canada**: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT), 2 p.m. (ADT)
– **India**: 10:30 p.m. (IST)
– **Hong Kong, Singapore, China**: 1 a.m. (next day)
– **Australia**: 1 a.m. (AWST), 2:30 a.m. (ACST), 3 a.m. (AEST)
– **New Zealand**: 5 a.m. (NZST, next day)
Apple will broadcast the event live on its official website, the Apple TV app, and its YouTube channel.
Anticipated Product Launches
The September 2025 event is set to highlight several new product launches. Key expectations include:
– **iPhone 17 Series**: Rumored to feature four models, including a slimmer variant known as the iPhone 17 Air. Significant design changes may include a new rear camera layout, departing from the traditional square corner array. The Pro models are anticipated to have a thicker profile.
– **Apple Watches**: The introduction of the Apple Watch Series 11 is expected, potentially featuring advanced health capabilities such as hypertension detection. Updates to the Apple Watch Ultra and Apple Watch SE are also on the horizon.
– **AirPods**: New AirPods Pro 3 models may be revealed, likely boasting enhanced noise cancellation and health monitoring features.
Additionally, Apple might disclose the release dates for its upcoming operating systems, including iOS 26 and watchOS 26. Pre-orders for the new products are expected to begin on September 12, with the official launch set for September 19.
As the event approaches, speculation continues regarding the possible introduction of a new HomeHub device, though its launch may face delays due to ongoing software issues.
With the September event confirmed, Apple is also rumored to have additional announcements planned for later in the year, particularly concerning the anticipated launch of new M5 MacBooks and M5 iPads in October.
This event promises to be a significant moment for Apple enthusiasts, showcasing the company’s latest innovations and setting the stage for its product lineup in the coming year.
