Technology

Apple Set for Fall Launches, but Mac Lineup Remains Absent

Apple Set for Fall Launches, but Mac Lineup Remains Absent
Editorial
  • PublishedAugust 25, 2025

Apple’s much-anticipated fall product lineup may see a significant absence this year, as reports suggest that the Mac range will not feature any new hardware launches. As the company prepares for its major launch season, expected to kick off with an event on September 9, the focus appears to be on other product categories.

The upcoming event is expected to unveil an array of new devices, including the iPhone 17 series, new models of the Apple Watch, and the AirPods Pro 3. In total, analysts predict that approximately 13 new products could be introduced this fall, showcasing Apple’s strategy to refresh nearly all its product lines, except for the Mac.

What to Expect This Fall

The fall launch event is poised to feature several key products:

iPhone 17
iPhone 17 Pro and iPhone 17 Pro Max
Apple Watch Ultra 3
Apple Watch Series 11
Apple Watch SE 3
AirPods Pro 3
AirTag 2
M5 iPad Pro
Apple Vision Pro 2
Apple TV 4K with A17 Pro
HomePod mini 2

While these launches are significant, the conspicuous absence of any new Mac devices is noteworthy. Historically, Apple has aimed to offer new updates across its product lines, making this omission stand out even more.

The Future of the Mac Lineup

Currently, there are reports indicating that a new M5 MacBook Pro is in development, but it has been delayed until early 2026. Additionally, the long-awaited Mac Pro is also overdue for an update. Despite initial expectations of an M4 Ultra model for the Mac Pro, recent analysis from Bloomberg did not mention any Mac products in its fall launch preview.

The situation marks a notable shift for Apple, as it prepares to roll out a diverse range of products across various categories while leaving the Mac line without updates. This is a departure from the norm, as Apple typically strives to maintain momentum across all its offerings.

For Mac users eager for new hardware, the wait may not be too long. Reports suggest that early 2026 will bring not only the M5 MacBook Pro but also an M5 MacBook Air, providing a renewed focus on this important segment of Apple’s product lineup.

As Apple approaches the unveiling of its new devices, anticipation builds among consumers and tech enthusiasts alike. Which of the upcoming products are you most excited about?

Editorial
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