Sports

LSU’s Athletic Director Shake-Up: Governor’s Role in Coaching Search

LSU’s Athletic Director Shake-Up: Governor’s Role in Coaching Search
Editorial
  • PublishedNovember 7, 2025

The recent turmoil surrounding LSU’s (Louisiana State University) athletic department has culminated in a significant shake-up following the firing of head football coach Brian Kelly. This decision was made on October 26, 2023, just hours after the Tigers suffered a devastating loss to Texas A&M. With both LSU’s athletic director and university president positions experiencing instability, Louisiana Governor Jeff Landry took an unusual and active role in the decision-making process, raising questions about governance and oversight in the university’s athletic program.

The situation escalated rapidly after LSU dismissed Kelly, who had been under contract for ten years and was expected to receive a considerable buyout estimated at around $54 million. Following Kelly’s termination, Governor Landry stated that the current athletic director, Scott Woodward, would not be involved in hiring his successor. Landry expressed his dissatisfaction with Woodward’s previous decisions, including the large buyout of former Texas A&M coach Jimbo Fisher, which had garnered public scrutiny.

Timeline of Events

The timeline of events unfolded quickly. On October 30, Landry publicly declared that Woodward would be sidelined in the search for a new head coach, suggesting that the selection could involve other high-profile figures. In a somewhat lighthearted yet pointed remark, he stated, “Maybe we’ll let President Trump pick it; he loves winners,” indicating his frustration with the previous leadership decisions.

Shortly thereafter, reports indicated that Woodward and LSU were expected to part ways, which was confirmed later that day, marking a swift end to his tenure. Woodward had been with LSU since April 2019 and had a contract that ran until 2029, reportedly worth $6.8 million in remaining salary.

On November 4, LSU appointed Wade Rousse as the new university president. Rousse’s arrival coincided with the naming of Verge Ausberry as the interim athletic director, a role he had assumed just a few days prior. Ausberry, who has been with LSU since 1991, was later confirmed as the permanent athletic director, although his appointment has not been without controversy.

Controversy and Background on Verge Ausberry

Ausberry’s promotion has sparked backlash due to his involvement in a past Title IX investigation. The report, released in March 2021 by the independent firm Husch Blackwell, revealed that LSU had mishandled multiple allegations of sexual misconduct within its athletic department. Ausberry was mentioned numerous times in the report, which detailed systemic failures in addressing complaints about misconduct. Critics have raised concerns about his ability to lead the department effectively in light of these findings.

Despite the controversy, Rousse publicly supported Ausberry, asserting that he would be responsible for leading the search for LSU’s next football coach. This statement came shortly after Rousse had suggested the need for further assessment regarding Ausberry’s role, leaving some ambiguity about his status.

The combination of these leadership changes and the governor’s direct involvement has underscored the complexities and challenges facing LSU’s athletic department. As the university seeks to stabilize its leadership and restore confidence, the search for a new head football coach remains a pressing priority.

The unfolding situation at LSU reflects broader themes in college athletics, including governance, accountability, and the impact of political oversight on university decisions. As the program navigates this turbulent period, the focus will be on whether new leadership can effectively reshape the future of LSU football and restore its competitive edge.

Editorial
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Editorial

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