AEW Dynamite Sees Viewership Increase, 18-49 Ratings Decline
AEW Dynamite experienced a rise in overall viewership for its latest episode, but saw a decline in the crucial 18-49 demographic. The show, which aired on TBS on July 17, 2023, attracted 608,000 viewers, marking an increase from the 588,000 viewers who tuned in the previous week on July 16.
Despite the overall growth in viewership, the episode recorded a rating of 0.14 in the 18-49 demographic. This figure is a slight drop from the 0.15 rating achieved in the prior episode. The decline in this key demographic is notable given its importance for advertisers and networks alike.
Primetime Competition and Rankings
In the competitive landscape of cable programming, AEW Dynamite ranked eighth for the night. The top-rated cable show was an MLB game featuring the Boston Red Sox against the Philadelphia Phillies, which garnered a 0.32 rating and drew 1.402 million viewers. Other notable shows included:
- South Park on Comedy Central: 430,000 viewers, 0.18 rating
- Jesse Watters Primetime on Fox News: 3.157 million viewers, 0.17 rating
- Gutfeld! on Fox News: 3.089 million viewers, 0.17 rating
- ESPN SportsCenter: 537,000 viewers, 0.17 rating
- Family Guy rerun on Adult Swim: 396,000 viewers, 0.16 rating
- Hannity on Fox News: 2.708 million viewers, 0.14 rating
Within its timeslot, Dynamite ranked fourth, trailing behind the MLB game, Jesse Watters Primetime, and Hannity. This positioning highlights the challenges faced by AEW in a crowded market dominated by established shows.
The fluctuating viewership and ratings reflect the ongoing competition in the television landscape, particularly in the realm of sports entertainment. As AEW continues to carve out its niche, the company will be keen to address the factors contributing to its ratings in the 18-49 demographic, which remains pivotal for its growth strategy.
