Science

Bhutan’s Gross National Happiness Faces Modern Challenges

Bhutan’s Gross National Happiness Faces Modern Challenges
Editorial
  • PublishedOctober 3, 2025

Bhutan’s Gross National Happiness (GNH) concept, which prioritizes holistic wellbeing over traditional economic measures, is encountering significant modern challenges. According to Namgay Tshering, former Finance Minister of Bhutan, the philosophy often leads to inquiries about the happiness of individuals. He clarifies, “GNH is not about individual happiness alone—it’s about collective wellbeing, sustainability, and inclusivity.” These principles are now being tested as the nation navigates a rapidly changing global landscape.

Modern Pressures on Happiness

Bhutan faces several pressures that threaten its happiness-centric development model. The country relies heavily on imports, making it susceptible to global economic fluctuations and inflation. The tourism sector, which has historically been a vital part of the economy, is still in the process of recovering from the impacts of the COVID-19 pandemic. This over-reliance on a single sector has proven to be a risky strategy.

Additionally, the rise of technology presents both opportunities and challenges. Tshering notes that Bhutanese youth may find it difficult to navigate the complexities of the digital era, necessitating comprehensive education and support systems. The need for careful oversight in this area highlights the importance of adapting to new realities while preserving Bhutan’s cultural values.

Strategic Actions for Sustainable Growth

In response to these challenges, Bhutan has committed to sustainable policies and economic diversification. During his tenure as Finance Minister, Tshering implemented public financial management reforms, established debt policies, and introduced taxation laws—all assessed through the GNH framework to ensure meaningful growth. These initiatives aim to foster a resilient economy that aligns with the nation’s holistic vision.

One notable project is the Gelephu Mindfulness City, an innovative urban development initiative championed by His Majesty the Fifth King of Bhutan. This city is designed to harmonize nature conservation, spirituality, economic growth, and effective governance, setting a precedent for mindful urban development worldwide.

Furthermore, Bhutan is investing significantly in youth development programs. These initiatives are designed to cultivate healthy, responsible individuals who can successfully embrace technology while upholding their cultural heritage. Tshering remains actively involved in mentoring the next generation, guiding them towards balanced and impactful lives.

Reflecting on leadership, Tshering advocates for a holistic approach to education, emphasizing that academic success alone does not define a leader. He encourages a broader exploration of knowledge, suggesting that understanding diverse perspectives and global dynamics is crucial for effective leadership.

His career exemplifies this philosophy, combining national service with international experience at esteemed organizations such as the World Health Organization, World Bank, and Global Fund. This blend of experience equips him to address complex challenges on both national and international fronts.

After completing his undergraduate studies in Bhutan, Tshering earned a Master of Public Health from Chulalongkorn University, Thailand’s oldest and most prestigious institution. He credits his time at Chulalongkorn for providing him with a global perspective: “I could discuss policies, meet colleagues from different countries, and hear about their experiences. It has truly made a great stride in my achievements.”

Through his ongoing work, Tshering illustrates how Chulalongkorn alumni contribute significantly to society, applying their knowledge with a sense of purpose, compassion, and a commitment to sustainable development.

To explore more about GNH and Bhutan’s initiatives, full videos are available with English and Thai subtitles.

Editorial
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