LOS ANGELES – Kim Kardashian is set to play a villainous role in the upcoming live-action “Bratz” movie, produced by Amazon MGM. The tech giant secured the rights to the film after a competitive bidding war, aiming to replicate the success of the recent “Barbie” phenomenon.
Immediate Impact
The announcement comes as Hollywood continues to explore the cinematic potential of iconic children’s toys, following the massive success of “Barbie,” which grossed $1.44 billion in 2023. The “Bratz” movie is expected to tap into the toy’s widespread popularity and high social media engagement.
Key Details Emerge
While specific plot details remain under wraps, the film will be penned by Charlie Polinger and Lucy McKendrick. Production will be led by Erik Feig and Julia Hammer for Picturestart, with Kardashian and Jason Larian and Jasmin Larian from MGA Entertainment also producing. Isaac Larian, CEO of MGA, will serve as executive producer.
“Bratz has sold more than 200 million dolls since 2001,” according to Amazon MGM.
Industry Response
This development builds on the recent trend of adapting toy brands into films. Projects featuring Hot Wheels, Barney, Polly Pocket, and Rock ‘Em Sock ‘Em Robots are currently in various stages of production across multiple studios. The timing is particularly significant as studios seek to capitalize on nostalgia-driven content.
By the Numbers
200 million dolls sold since 2001
$1.44 billion grossed by “Barbie” in 2023
Background Context
The “Bratz” franchise has previously been adapted into a 2005 live-action film by Lionsgate, which did not perform well at the box office. Despite this, the brand has maintained a strong presence through various TV series and video games. The move represents a significant shift from its earlier adaptations, aiming for a more successful cinematic outing.
Expert Analysis
According to sources familiar with the production, the involvement of high-profile figures like Kardashian could boost the film’s appeal. Kardashian, known for her role in “Keeping Up With the Kardashians” and her business acumen with Skims, has been expanding her presence in scripted entertainment, recently appearing in “American Horror Story” and voicing characters in “PAW Patrol” movies.
What Comes Next
As the “Bratz” movie progresses, industry insiders will be watching closely to see if it can capture the same magic as “Barbie.” Meanwhile, Kardashian is also set to lead the Netflix comedy “The Fifth Wheel” and will appear in Ryan Murphy’s new drama “All Is Fair.”
Deadline Hollywood first reported the news about the “Bratz” movie, sparking widespread interest in this latest development in the toy-to-film trend.
