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Designers Behind Iconic Styles Reflect on 35 Years of Innovation

Designers Behind Iconic Styles Reflect on 35 Years of Innovation
Editorial
  • PublishedJuly 30, 2025

Designers Paul Simmons and Alistair McAuley, co-founders of the acclaimed studio Timorous Beasties, are celebrating 35 years of pioneering work in the interior design industry. Their eclectic approach has led to creations that not only adorn homes but have also made appearances in popular culture, including a print featured on Carrie Bradshaw‘s dress in the series And Just Like That and artwork for Kate Bush‘s Before The Dawn tour programme.

The duo, who met as students at the Glasgow School of Art, has consistently pushed the boundaries of design. Their shared vision emerged from a desire to create unique textiles that defy conventional trends. “Our stuff was a bit peculiar for the market at the time,” Simmons explains, highlighting their anti-trend philosophy. “There was no way we could have things manufactured, so we decided to print it ourselves.” This innovative spirit has propelled their brand into the limelight.

Timorous Beasties has established a reputation for its distinctive prints and wallpapers, attracting a diverse clientele that includes celebrities like Cara Delevingne and Duff McKagan of Guns N’ Roses fame. As they approach their milestone anniversary, their designs are more relevant than ever, resonating with a contemporary audience that appreciates the union of art and functionality.

Continuing Legacy Through Unique Designs

Since their founding in 1990, the designers have drawn inspiration from a variety of sources, including nature and historical patterns. Their early work featured bucolic imagery and the classic Toile de Jouy, which evolved into their well-known contemporary Glasgow Toile. As McAuley notes, having their own business allows them to revisit past ideas that may not have been realized at the time. “A nice thing about having your own business is you choose from your own catalog,” he states.

Timorous Beasties’ enduring prints, such as the Birds N Bees and Iguana designs, continue to attract attention. Their wallpapers have proven particularly popular, with McAuley commenting on the current trend: “The wallpaper trend is still very big. Everyone has seen the beauty of wallpaper in transforming interiors without the need for drastic renovations.”

Trends and Timelessness in Design

Simmons observes that while trends may come and go, the essence of Timorous Beasties’ work remains steadfast. “I see trends more in the way people use color,” he explains. Noting the rise of dark orange and terracotta hues in recent years, he anticipates a resurgence of mocha tones, reflecting the evolving preferences in the industry. “To be honest, it’s great to see what’s out there, but we don’t really follow trends as such. If you start following, then you’re usually too late.”

The duo’s commitment to a unique design philosophy sets them apart in a competitive market. While their work may be a “harder sell,” it undeniably stands out, offering a fresh perspective in a landscape often dominated by fleeting trends. As Timorous Beasties prepares for future endeavors, their rich history and innovative spirit continue to inspire the world of interior design.

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