Cherisse Johnson, the Las Vegas Review-Journal’s customer service and retention director, has been appointed as the new president of the Audience Development Media Alliance (ADMA), a national organization dedicated to advancing media audience development, digital engagement, and consumer revenue growth. Johnson, who previously served as vice president of the organization, takes on this pivotal role at a time when the media landscape is rapidly evolving.
Johnson expressed her enthusiasm about the new position, stating, “Joining ADMA was one of the best decisions I’ve made — not just for my career, but for my community. In an industry that’s constantly evolving, ADMA has helped me build invaluable business relationships and genuine friendships. The content is always fresh, relevant, and gives me new ideas to bring back to my team. It’s like a creative recharge every time.”
Career Journey and Achievements
Johnson has been an integral part of the Review-Journal since 2014, beginning her tenure as a retention manager and advancing to her current role in 2018. Her career in the news industry spans over a dozen years, starting from her early days as an advertising and subscriber services representative at Press Enterprises in 2012.
Her dedication and innovative approach were recognized in 2020 when she was named to Editor & Publisher’s “25 under 35” list, highlighting rising stars in the industry. Chris Blaser, the Review-Journal’s vice president for audience and circulation, praised Johnson’s contributions, saying, “Cherisse serves as the primary liaison between the RJ and our subscribers and, in this role, has developed a myriad of programs and solutions for customer care. Her ascension to this leadership position is much-deserved and reflects her commitment to our organization, our subscribers, and the industry.”
The Role of ADMA in Media Evolution
The Audience Development Media Alliance plays a crucial role in helping media organizations adapt to the digital age. By focusing on audience development and digital engagement, ADMA provides its members with the tools and strategies necessary to thrive in a competitive environment. Johnson’s leadership comes at a time when media companies are increasingly looking to diversify their revenue streams and enhance consumer interaction.
Johnson’s appointment as president underscores her ability to navigate these challenges and leverage her experience to benefit the broader media community. Her vision for ADMA includes fostering innovation and collaboration among media professionals to address the ever-changing demands of audiences.
Implications for the Future
Johnson’s new role is expected to bring fresh perspectives and strategies to ADMA, with potential ripple effects across the media industry. As organizations continue to grapple with digital transformation, her insights into customer retention and engagement will be invaluable.
The announcement comes as media companies are increasingly prioritizing audience-centric approaches to sustain growth. Johnson’s track record suggests she is well-equipped to lead ADMA in supporting its members through these transitions, ensuring they remain relevant and competitive.
Looking ahead, Johnson’s presidency may also inspire more women to pursue leadership roles within the media sector, contributing to greater diversity and inclusion in an industry that has historically been male-dominated.
As Johnson takes the helm at ADMA, her journey from a subscriber services representative to a leading figure in media audience development serves as a testament to her dedication and vision. Her leadership is poised to guide the organization and its members toward a future of innovation and success.
