Wrapbook Appoints Jeff Caruso as SVP to Boost Studio Sales
Wrapbook has appointed Jeff Caruso as its new senior vice president of studio sales and success. This strategic hire comes as the Hollywood payroll and production accounting platform seeks to enhance its competitive edge in an industry dominated by established players like Cast & Crew and Entertainment Partners. Caruso joins Wrapbook after nearly 13 years at Cast & Crew, where he advanced to the position of general manager and head of sales for film, television, and streaming.
Founded in 2018, Wrapbook aims to revolutionize payroll and financial services in the entertainment sector. Caruso emphasized the need for innovation in production finance, stating, “The old ways of reconciling invoices and running production finance no longer keep up with the pace of the business.” He highlighted Wrapbook’s commitment to addressing industry challenges through advanced technology and exceptional customer service.
Caruso’s Role and Industry Insight
In his new capacity, Caruso will lead the studio sales and success team, focusing on expanding Wrapbook’s roster of top clients and enhancing customer satisfaction. His extensive experience includes a previous role as vice president of production finance at Summit Entertainment, the studio behind hits like John Wick and Twilight. He has also worked on set for acclaimed productions such as The Prestige and Memoirs of a Geisha as an assistant production coordinator.
“Jeff Caruso is a production finance executive at heart who knows the challenges of this business inside and out,” said Ali Javid, co-founder and CEO of Wrapbook. “He’s the perfect leader to help studios evolve with the next generation of technology and service that is at the heart of Wrapbook.”
Wrapbook’s Growth and Future Prospects
Since its inception, Wrapbook has experienced significant growth, expanding from a small team of three to approximately 350 employees as of 2025. The company, with operations located in West Hollywood and New York, has attracted substantial investment, raising millions from notable backers, including former CAA head Michael Ovitz, Jeffrey Katzenberg’s WndrCo, and Andreessen Horowitz.
In 2024, Wrapbook secured $20 million from venture capital firm Bessemer Venture Partners. Leaders indicated that the company valued itself at $750 million that same year, underscoring its robust position in the payroll and financial services landscape.
Caruso’s appointment marks a significant step for Wrapbook as it continues to challenge the status quo in the industry, positioning itself as a forward-thinking alternative for studios navigating the evolving demands of production finance.
