Spirit Halloween Expands ‘Spirit Christmas’ to 30 Stores in 2025
Spirit Halloween is set to broaden its seasonal offerings with the expansion of its ‘Spirit Christmas’ concept to 30 stores in 2025. Following the successful launch of 10 Spirit Christmas locations in 2024, the company aims to enhance the festive shopping experience for customers across multiple regions.
The new Spirit Christmas stores will feature “an immersive in-store experience,” which includes festive décor, unique gifts, holiday apparel, and interactive displays designed to evoke joy and nostalgia. Last year’s initiative was concentrated in the Northeast, but this time, the Midwest will also be included in the rollout.
Steven Silverstein, CEO of Spirit Halloween, expressed excitement about the expansion, stating, “At Spirit, we believe the magic of the season does not end with Halloween—it transforms.” He emphasized that the demand for Spirit Christmas has prompted the company to increase its presence, promising a sensory-rich experience that builds on their established holiday themes.
The upcoming locations will offer exclusive merchandise and unique experiences, including a one-of-a-kind Santa photo opportunity. Silverstein added, “We’re thrilled to welcome guests back for another unforgettable season of magic and fun.”
While the exact opening dates for the new Spirit Christmas locations have yet to be announced, the expansion coincides with Spirit Halloween’s plans to open 1,500 locations nationwide this fall. A comprehensive list of store locations is available online, allowing customers to plan their holiday shopping in advance.
As the company continues to innovate and expand its seasonal offerings, the growth of Spirit Christmas underscores a broader trend of holiday shopping experiences that seek to engage consumers in new and exciting ways.
