Sonos Enhances Sustainability in Existing Products as Demand Grows
Sonos is taking significant steps to enhance the sustainability of its existing audio products. The company aims to increase the recycled content in its devices, with the latest version of the Arc Ultra soundbar set to feature 44 percent recycled plastic, a substantial increase from the initial 5 percent used at launch. This initiative aligns with the company’s ongoing commitment to environmental responsibility and influences its product design strategy.
The move follows the trend established by other recent Sonos products. The Era 300 and Era 100 wireless speakers incorporate over 40 percent recycled plastics, while the Ace wireless headphones utilize 31 percent. Furthermore, the Ace headphones are designed with kerbside recyclable packaging and feature replaceable ear cushions, which extend the product’s lifespan and reduce waste.
Innovative Design and Corporate Responsibility
Sonos is not only focusing on recycled materials but is also innovating its product design for easier maintenance. The Era 300 includes 93 custom screws, enabling straightforward disassembly for repairs. Meanwhile, the Move 2 portable speaker is equipped with a replaceable battery, further enhancing its sustainability profile.
The company’s commitment to responsible practices extends to its packaging as well. Sonos uses responsibly sourced materials, including custom kraft paper and content certified by the Forest Stewardship Council. These efforts have earned the company recognition, including the Dieline Awards in both 2023 and 2025.
Sonos has maintained carbon neutrality in its offices and corporate operations for the past seven years. The company is targeting carbon neutrality across its entire value chain by 2030, addressing both environmental concerns and evolving consumer expectations.
Responding to Consumer Demands
The shift towards sustainability is not merely a marketing tactic; it reflects changing consumer attitudes. A spokesperson from Sonos stated, “It’s clear that consumers around the world – especially younger audiences and those making considered tech purchases – are increasingly mindful of their environmental impact and expect brands to do the same.” This sentiment is consistently supported by customer surveys.
Sonos emphasizes that its commitment to sustainability will not compromise sound quality. “Our sound experience will always be core to our category, but there’s growing demand for responsible business practices and greater accountability,” the spokesperson added. The balance between delivering exceptional audio experiences and maintaining strong environmental standards is pivotal to the company’s strategy.
For further insights, consumers can explore Sonos’ Listen Better Report, which details the company’s progress on environmental and social issues, as well as its Product Environmental Reports, which outline the total environmental footprints of its devices.
As Sonos continues to refine its approach to sustainability, the audio industry watches closely, anticipating how these changes will influence the market and consumer choices in the future.
