Market Logic's commissioned Forrester TEI study reveals that their DeepSightsTM platform provided a significant ROI of 411%.
A recent analysis by Forrester Consulting reveals substantial business benefits from the implementation of Market Logic Software’s DeepSights platform. The Total Economic ImpactTM (TEI) study indicates a remarkable 411% return on investment (ROI) over three years for companies utilizing this market intelligence and insights solution. Conducted through in-depth interviews with DeepSights clients, the study assesses the tangible impacts of integrating the platform into various enterprises.
The Forrester analysis, commissioned by Market Logic, outlines several key benefits companies experience after adopting DeepSights. Over a three-year period, findings show a 97% reduction in time spent addressing insights requests, alongside a 3% revenue growth directly attributed to the platform. Additionally, businesses reported a significant 27% decrease in market research expenses and more than 50% faster access to insights, demonstrating the efficiency gains offered by the software.
According to Dirk Wolf, CEO of Market Logic, the study emphasizes the often-overlooked impact of leveraging artificial intelligence and market intelligence in business operations. “The true business impact of applying AI and market intelligence effectively and consistently into business operations is all too often not measured,” he stated. “The Forrester TEI study provides an invaluable framework for tracking the positive benefits and material impact to business performance that our use-case specific Gen AI solution DeepSights has delivered.”
The study’s specific calculations are based on Forrester’s TEI methodology, which analyzes a composite organization that represents the clients involved in the research. These insights underscore the platform’s potential to transform insights into impactful business decisions at scale and speed.
Market Logic Software is recognized as a leading provider of software as a service (SaaS) solutions for market intelligence and insights. Its platform, powered by the specialized AI technology of DeepSights, has already assisted numerous consumer-focused brands worldwide in becoming insights-driven businesses. Notable market leaders such as Unilever, Vodafone, Bayer, and Tesco have leveraged Market Logic’s tools to drive innovation and make informed market decisions.
For those interested in a comprehensive overview of the findings, the full TEI study is available for download on Market Logic’s website. This study not only highlights the advantages of adopting DeepSights but also serves as a broader reflection on the value of integrating advanced market intelligence solutions into contemporary business strategies.
