Business

Canadian Tourist Decline Hits Maine Border Towns Hard

Canadian Tourist Decline Hits Maine Border Towns Hard
Editorial
  • PublishedSeptember 19, 2025

The decline in Canadian tourists has sharply impacted border towns in Maine, with businesses reporting significant losses. In particular, establishments in places like Calais and Houlton are feeling the effects as border crossings dropped by nearly 30 percent in August 2023 compared to the previous year. Local residents and business owners express concern as visitor numbers dwindle.

Tim Krug, owner of Fitzgerald’s Tavern in Calais, noted a staggering 75 percent decrease in Canadian patrons in his establishment. “Half our community is gone,” he lamented, reflecting the broader sentiment among local business owners. Krug’s tavern, situated on Main Street near the Canadian border, has been a popular spot for visitors, but the significant downturn in tourism has left a noticeable void.

The decline in cross-border traffic can be attributed to a combination of factors, including economic conditions and changing travel habits. As the Canadian dollar fluctuates, tourism to the United States becomes less appealing for many Canadians. Additionally, stricter travel regulations and the lingering effects of the pandemic have further discouraged visits.

Local shops and restaurants in Calais have adapted to the changing landscape, but many are struggling to maintain their previous levels of business. In Houlton, another border town, the situation mirrors that of Calais. Business owners report similar declines in customer numbers and are concerned about their ability to sustain operations without a rebound in tourism.

The impact extends beyond individual businesses. Community events and festivals that once thrived with the influx of Canadian visitors are now facing uncertainty. Local governments are monitoring the situation closely and considering strategies to attract tourists back to the region.

In the face of these challenges, some businesses are exploring new marketing strategies to appeal to domestic travelers and diversify their customer base. “We’re trying to create more local events and promotions to draw in more residents,” Krug explained. “It’s crucial for us to find ways to adapt.”

As the summer season winds down and autumn approaches, the hope remains that Canadian visitors will return, revitalizing the local economy. In the meantime, border towns like Calais and Houlton continue to navigate an uncertain future, striving to maintain their community spirit amid a changing tourism landscape.

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