Bailey Sarian Partners with UTA to Expand Media Presence
Social media star Bailey Sarian has officially signed with the United Talent Agency (UTA) for representation across various entertainment sectors. Known for her unique blend of true crime storytelling and beauty tutorials, Sarian aims to leverage UTA’s expertise to expand her reach in television, film, live events, brand partnerships, and podcasts.
With approximately 8 million followers on YouTube and an additional 6 million followers across platforms such as Instagram and TikTok, Sarian has established herself as a prominent figure in the digital content landscape. Her podcast, Murder, Mystery & Makeup, has garnered attention for its innovative approach, combining in-depth discussions of true crime cases with makeup tutorials.
Recognition and Awards
Sarian’s contributions to the true crime genre have not gone unnoticed. She received the 2025 Webby Award for her podcast Dark History, which delves into historical events with darker themes. Her accolades also include two YouTube Streamy Awards and the 2024 Signal Award for best host. These achievements underscore her influence and popularity in the online space.
Under her new agreement with UTA, Sarian will be represented by the agency’s Creator practice, a division focused on audio and digital talent. This roster includes other well-known creators such as Alix Earle, Emma Chamberlain, Kai Cenat, and Charli D’Amelio, indicating UTA’s commitment to supporting emerging voices in digital media.
Future Ventures and Existing Representation
While Sarian is now represented by UTA, she continues to work with Moorea Mongelli, Abe Santos, and Dan Weinstein at Underscore Management, who specialize in managing top talent across platforms like YouTube, TikTok, and podcasts. Additionally, her legal affairs are overseen by Adam Kaller and Duncan Hedges at Hansen Jacobson.
With this new partnership, Sarian is poised to explore fresh opportunities in the entertainment industry while continuing to engage her extensive audience. Her unique content style has resonated with fans worldwide, and her collaboration with UTA marks a significant step towards broader media ventures.
