Amazon Customers Launch Class Action Over Digital Ownership Claims

A class-action lawsuit has been filed against Amazon by customers who claim they were misled about their ownership of digital media. The plaintiffs argue that when they purchase films or television shows, they are actually buying a license rather than the content itself, which they believed would grant them permanent access.
The lawsuit, initiated by Lisa Reingold in California, challenges Amazon’s terminology. Consumers assumed that clicking “buy” would provide them with unrestricted ownership of the media. However, the fine print clarifies that buyers receive a license to view the content, which can be revoked if Amazon loses rights to it. This situation highlights a broader issue regarding digital property rights in the streaming age.
Allegations of Misleading Practices
Reingold’s experience illustrates the frustrations many users face. After purchasing Bella and the Bulldogs — Volume 4 for $20.79 in May, she found herself unable to access the content. The lawsuit cites California’s digital property rights transparency law, which came into effect at the beginning of 2025. This law prohibits sellers from using terms like “buy” or “purchase” in a way that implies a consumer is acquiring ownership of a digital good.
According to the law, sellers must clearly inform customers that they are purchasing a license instead of the actual digital product. The plaintiffs assert that Amazon has failed to comply with these requirements, effectively misleading consumers.
Consumer Response and Broader Implications
The lawsuit has drawn significant attention on social media, with many expressing frustration over what they perceive as a deceptive practice. Comments from users highlight a growing sentiment that the transition from physical to digital media ownership has left consumers vulnerable. One user remarked that the prevalence of subscription-based services represents “one of the biggest scams of the century,” as it often leads to a lack of true ownership.
The issue is not isolated to Amazon. Similar frustrations emerged in the gaming industry, where players of the video game The Crew sued publisher Ubisoft in 2024 after the company withdrew digital support, rendering purchased content inaccessible. This ongoing tension between digital service providers and consumers underscores a significant shift in how media is consumed and owned.
The case against Amazon raises critical questions about digital rights and consumer protection. As more content shifts to online platforms, the need for clear communication regarding ownership and access has never been more urgent. The outcome of this lawsuit could set important precedents for the rights of digital consumers moving forward.
As the landscape of media consumption evolves, the push for transparency and fairness in digital transactions remains a key concern for consumers worldwide.