1 July, 2025
amazon-grocery-chief-criticizes-internal-bureaucracy

SEATTLE – Amazon’s grocery division is facing internal scrutiny as its leadership targets bureaucratic inefficiencies.

During a recent internal meeting, Jason Buechel, Amazon’s Vice President of Worldwide Grocery and CEO of Whole Foods, addressed concerns over the company’s decision-making processes. An employee highlighted how “multiple levels of approval” were causing delays, according to a recording obtained by Business Insider.

Immediate Impact

Buechel did not mince words, labeling certain bureaucratic practices within the grocery business as “ridiculous.” He attributed these inefficiencies to slowing down progress and emphasized the need for streamlining procedures to focus on core initiatives.

“The feedback I’ve gotten from team members and employees is that ultimately, we’re wasting time,” Buechel stated during the meeting. “It’s taking too long for decisions and approvals to take place, and it’s actually holding back some of our initiatives.”

Key Details Emerge

Amazon has undertaken a strategic overhaul of its grocery leadership, aiming to integrate teams from Whole Foods, Amazon Fresh, and Amazon Go through a program called “One Grocery.” This initiative is part of a broader mandate to eliminate red tape, a priority echoed by Amazon CEO Andy Jassy.

An Amazon spokesperson confirmed that Buechel highlighted differences in spending and transaction policies between Amazon Fresh and Whole Foods as targets for simplification. The company remains optimistic about its grocery future.

By the Numbers

– Amazon laid off at least 125 frontline employees in its Fresh grocery division.
– The job cuts were linked to a Fresh grocery store closure in the Seattle area.

Industry Response

The recent job cuts have not gone unnoticed. According to Amazon, these were a direct result of the Seattle store closure, with affected employees offered transfers to nearby locations.

During the meeting, Buechel emphasized the importance of identifying “overlapping work” as a top priority. The restructuring aims to create a more consistent experience across grocery teams by aligning Whole Foods corporate staff under Amazon’s pay and performance programs.

Background Context

Concerns over bureaucracy in Amazon’s grocery division are not new. In 2021, the company faced criticism over the grocery business’s underperformance and workplace culture. Since then, the division has seen significant changes, including leadership shifts and strategic downsizing.

Buechel’s predecessor, Tony Hoggett, departed after three years. The company has also scaled back its cashierless Just Walk Out technology and slowed Fresh store expansions.

What Comes Next

Looking ahead, Buechel acknowledged the challenges that remain, noting that plans are still being finalized. He mentioned that some resources might “pivot” to other areas as the grocery team navigates its path forward.

One area Buechel is particularly focused on is competition. He frequently visits rival stores to stay inspired and monitor industry trends.

“I am a grocery geek,” Buechel said. “I love going into our stores, but I love going into competition.”

The developments at Amazon’s grocery division mark a significant shift in its operational strategy. As the company continues to refine its approach, the industry will be watching closely to see how these changes impact its market position.