Sydney Sweeney’s Baskin-Robbins Ad Goes Viral Amid Controversy
UPDATE: Sydney Sweeney’s earlier Baskin-Robbins commercial is surging in popularity as backlash intensifies over her recent American Eagle ad. The renewed interest comes just days after critics slammed the American Eagle campaign for perceived controversial language.
The Baskin-Robbins ad features Sweeney in a pink dress delighting in various ice cream treats, promoting the brand’s “Sweet on Sydney Menu” launched in June 2025. The viral resurgence of this commercial follows a heated debate surrounding American Eagle’s tagline, “Sydney Sweeney has great jeans,” which critics argued hints at eugenics.
Online reactions are explosive, with social media users sharing sentiments like, “Sydney Sweeney Baskin Robbins is gonna melt liberal minds. I want ice cream now,” indicating the ad’s unexpected cultural impact. The White House has also weighed in, criticizing the so-called “woke” narratives surrounding the controversy, while former President Donald Trump praised Sweeney’s campaign, noting her registered Republican status.
Originally aired in June 2025, the Baskin-Robbins ad features Sweeney celebrating summer with the brand’s limited-time offerings, including Sydney’s Signature Scoop, which features Rainbow Sherbet in a chocolate-dipped waffle cone, and Sydney’s Signature Fizz, a blend of Rainbow Sherbet with STARRY lemon-lime soda.
The ad’s online resurgence has led to viral posts, with some mistakenly claiming it’s a new advertisement. However, this campaign predates the ongoing controversy with American Eagle. Sweeney has expressed her love for Baskin-Robbins, stating, “Baskin-Robbins has been part of my life since I was a kid… getting to put my go-to order on the menu is such a full-circle and rewarding moment.”
As discussions continue, the impact of social media on public perception remains clear. Viewers are sharing the ad widely, reflecting both excitement for Sweeney’s ice cream collaboration and the ongoing debates surrounding her recent advertising ventures.
Stay tuned as this story develops, particularly regarding potential responses from Sweeney and her advocacy on social media amidst this controversy.
