THE FIXER: Marcus Lemonis in the "Perpirology" Series Premiere episode of THE FIXER airing Friday, July 18 (8:00-10:00 PM ET/PT) on FOX. Cr: FOX. © 2025 FOXMEDIA LLC.
UPDATE: Marcus Lemonis, renowned CEO of Camping World, has just launched his new show, The Fixer, on Fox, aiming to revitalize struggling businesses across America. The show premiered with compelling pitches from small business owners, showcasing their urgent need for investment and transformation.
In each episode, Lemonis hears from entrepreneurs who are at a critical juncture—whether they’re facing declining revenues or seeking growth without the necessary resources. The first episode features an innovative exercise studio named Perspirology, located in Sea Bright, NJ. Here, owners Katie and Jason face a staggering loss of $50,000 a year due to a poorly performing second location in Middletown, NJ.
The Fixer sets itself apart with its Shark Tank-style pitch sessions, where business owners present their concepts and financials. Lemonis selects one business per episode to delve deeper into their operations, employing his “3 Ps” philosophy: People, Process, and Product.
In the premiere, Lemonis visits Perspirology to assess their trampoline-based workout’s viability. He quickly discovers the couple’s mismanagement, with Jason performing menial tasks while neglecting critical business metrics, such as retention rates. The studio’s uninviting decor and long-term lease are hindering their potential, prompting Lemonis to initiate focus groups and explore redesign options.
In episode two, Lemonis visits Jazz Audio, a 34-year-old car audio shop on Long Island. Owner Gene claims $450,000 in profit, but Lemonis uncovers outdated inventory and a disgruntled staff plagued by Gene’s micromanagement. The reality starkly contrasts with Gene’s assertions, revealing underlying issues that threaten the business’s future.
The show resonates with viewers who thrive on watching the transformation of dysfunctional businesses. Lemonis’s candid and blunt approach, paired with the raw vulnerability of business owners, creates a captivating viewing experience.
Critics have noted the necessity of the initial pitch segment, questioning whether it detracts from the core focus of business revitalization. Nonetheless, the emotional stakes and real-time problem-solving keep audiences engaged, making The Fixer a must-watch for anyone interested in entrepreneurship and business turnaround stories.
As viewers tune in, they can expect emotional highs and lows, as each episode culminates in Lemonis’s pivotal decision on whether to invest in the featured business. The stakes are high, and the human element is undeniable, as many of these entrepreneurs are fighting for their dreams.
What to Watch For: The show is expected to continue revealing the intricate dynamics of small business ownership while spotlighting Lemonis’s strategies for successful turnarounds. With each episode releasing on Fox, fans are eager to see which businesses will benefit from his expertise and whether they can overcome their challenges.
For those looking to witness the intersection of innovation, struggle, and triumph in the business world, The Fixer delivers a thrilling blend of drama and actionable insights. Tune in to see how Lemonis navigates the complexities of entrepreneurship in real-time.
