UPDATE: The Borgata Hotel Casino & Spa in Atlantic City has just announced the opening of a stunning 25,000-square-foot gaming floor dedicated to popular Asian casino games, including Pai Gow Poker, Sic Bo, and Baccarat. This significant development comes as the global casino market is projected to grow by $132.17 billion from 2024 to 2028, with hotels racing to attract Asian travelers known for frequenting multiple casinos.
The newly designed gaming section, unveiled just ahead of the summer season, aims to cater specifically to gamblers from Asia. To enhance the experience, the Borgata has employed casino staff fluent in Mandarin, Cantonese, Korean, and Vietnamese. The design reflects cultural significance, incorporating elements like the colors red and gold, which symbolize good fortune in Chinese tradition.
Niklas Rytterstrom, President and Chief Operating Officer of Borgata, stated,
“From lucky colors and patterns to symbolic imagery for good fortune, our design team took every element into consideration in delivering on the splendor our guests have come to expect.”
In addition to the gaming floor, a new pan-Asian fusion restaurant, Noodles, has opened right on the casino floor, allowing guests to easily transition from gaming to dining. Previously located at the Bellagio Hotel in Las Vegas, Noodles focuses on Chinese barbecue, seafood, traditional dim sum, and hand-pulled noodles. The drink menu features traditional Asian flavors, including sake and an innovative alcoholic boba tea.
The casino’s B Bar further enhances this experience, offering tableside game machines and a selection of premium Japanese whiskies such as Shibui 23 and Yamazaki 18.
As Asian countries like China, Hong Kong, Japan, and South Korea dominate a gambling market worth over $104 billion, U.S. casinos are adapting to attract an influx of Asian gamblers. This shift is expected to significantly impact local gambling hotspots, including Atlantic City and Las Vegas.
A recent report by payment platform Inpay highlights that Asian gamblers accounted for 23% of global gambling revenue last year, pushing U.S. casinos to diversify their offerings to compete effectively.
Las Vegas Sands (LVS) reported that $7.1 billion of its $11.3 billion revenue last year came from its operations outside Las Vegas, indicating a growing trend among elite gamblers moving between major cities with luxury casino offerings. LVS CEO Robert Goldstein expressed optimism in an earnings call, stating,
“We believe the Chinese economy will grow, and the Macau market will grow as well. Gross gaming revenue in Macau should exceed $30 billion in 2025 and continue to grow.”
As the Borgata positions itself to capture this lucrative market, travelers and gamblers alike are encouraged to explore the new offerings. With the summer season approaching, the Borgata’s innovative approach to casino gaming could reshape the landscape of Atlantic City, making it a pivotal destination for visitors seeking an immersive gaming experience.
Stay tuned for more updates on this developing story and the implications for both the casino industry and international tourism as the summer unfolds.
