Black Friday Shopping Surges at Vacaville Premium Outlets
UPDATE: Crowds have surged at the Vacaville Premium Outlets today, November 24, 2023, marking a vibrant return to in-person Black Friday shopping. Shoppers from across the Bay Area and Sacramento Valley filled the outlets, eager to snag holiday deals amidst reports of declining consumer confidence in the U.S. economy.
As stores opened their doors early this morning, excitement buzzed through the packed walkways. Grace Poston celebrated a parking victory by lifting her arms in triumph as her friend, Tatiana Moger, maneuvered into the last available space. The festive atmosphere was palpable, reminiscent of pre-pandemic shopping sprees.
Families and bargain hunters filled every corner of the outlets, with many saying today’s crowds felt like a long-awaited celebration. “I wanted to get some Christmas shopping done and find a jacket for me,” Poston shared. Both shoppers indicated they plan to spend around the same amount as last year, if not a little more, with Moger admitting, “I’ve already spent more,” after shopping online prior to Black Friday.
The return to in-person shopping reflects a growing weariness with online retail, according to Moger. “I think we are far enough past COVID, and people are burned out with online,” she stated. “It’s better to be able to go in person and try things on.” The tactile experience of shopping, combined with the festive spirit, drew many out today.
Consumer advocates remind shoppers that substantial discounts are not unique to Black Friday, urging them to compare prices and scrutinize offers. However, the thrill of finding a deal in real-time remains a cherished part of the holiday tradition for many.
Among the enthusiastic shoppers was Julio Pineda from Richmond, who was navigating the crowds with two strollers. “We’ll likely spend more this year — bigger family,” he commented, embodying the spirit of communal shopping that characterized the day. Another shopper, Miguel Corachea of Roseville, traveled further for a wider selection, stating, “There are more choices here,” and expressing his intention to take advantage of sales.
Sisters Priscilla and Perla Segura from Elk Grove were also enjoying the day. While Priscilla aimed to stick to her budget, Perla exclaimed, “I’m going ham!” capturing the excitement of shopping and the joy of being together.
The bustling atmosphere at the Vacaville Premium Outlets today illustrates not only the resilience of in-person shopping but also a renewed sense of community and celebration among holiday shoppers. As the day progresses, many are expected to continue their hunt for deals, making this Black Friday one to remember.
With the holiday season officially underway, shoppers are encouraged to enjoy the festive atmosphere while being mindful of their spending. The excitement is palpable, and the deals await.
