Technology

Discover the SquishPillow: Comfort Meets Affordability Under $35

Discover the SquishPillow: Comfort Meets Affordability Under $35
Editorial
  • PublishedNovember 26, 2025

The SquishPillow, a product from the popular plush toy brand Squishmallows, has gained attention for its promise of comfort and affordability, retailing at an accessible price of $29.99. Designed with a soft velvety cover and proprietary poly-fill, it aims to offer a blend of support and coziness for various sleep styles.

### Features and Pricing

Available exclusively at Target, the SquishPillow comes in two sizes: standard and king. It offers two firmness options, medium-firm and firm, catering to different sleeping preferences. This pricing is notably competitive when compared to other bedding brands, such as the Coop Original Adjustable Pillow, which retails for $85 for a queen size.

The SquishPillow entered the market in June 2023 and has not yet seen significant discounts, making it a stable choice for those looking to invest in a budget-friendly pillow. While it lacks a conventional sleep trial or warranty, customers can return the pillow to any Target store or via Target.com within 90 days of purchase.

### Initial Impressions and Testing

Upon unboxing the SquishPillow, it arrived fully expanded and ready for use, encased in the signature Squishmallows fabric. Unlike many memory foam pillows that require time to expand or fluffing, the SquishPillow stood out for its immediate usability, presenting no off-gassing odors.

After testing the firm version of the SquishPillow for a week, the experience proved surprisingly positive. The pillow provided adequate support for the head, neck, and shoulders, adapting well to both side and back sleeping positions. As described by Laura Zebersky, President and Chief Commercial Officer at Jazwares, it delivers the “ultimate blend of comfort, functionality and squishiness.”

### Performance and Considerations

While the firm model is recommended for side sleepers, it also proved suitable for combination sleepers. The poly-fill material, encased in 100% organic cotton, offered a plush yet supportive experience. However, it is worth noting that the firmness may not align with traditional definitions; it leans more towards medium-firm rather than a strict firm designation, especially when compared to options like the Tempur-Pedic Tempur Neck pillow.

One aspect to consider is the lack of cooling technology. Although the testing occurred during the colder fall season in the UK, the SquishPillow did not cause overheating, making it a potentially less suitable option for those who naturally sleep hot.

### Conclusion

Overall, the SquishPillow presents a compelling option for those searching for comfort without breaking the bank. With a starting price of $29.99, it positions itself as a noteworthy competitor to established brands like the Beckham Hotel Collection Down Alternative pillow, which typically retails for around $59.99 for a set of two.

As the holiday season approaches, the SquishPillow could serve as a thoughtful gift for anyone in need of a quality pillow. Further evaluations may be necessary to fully assess its performance across various sleep parameters, but initial impressions indicate that it is a strong contender in the budget pillow market.

Editorial
Written By
Editorial

Our Editorial team doesn’t just report the news—we live it. Backed by years of frontline experience, we hunt down the facts, verify them to the letter, and deliver the stories that shape our world. Fueled by integrity and a keen eye for nuance, we tackle politics, culture, and technology with incisive analysis. When the headlines change by the minute, you can count on us to cut through the noise and serve you clarity on a silver platter.