UK Welcomes Sweepmate: New Fantasy Sports Platform Launches
UPDATE: A groundbreaking new platform, Sweepmate, has officially launched in the UK, just days after DraftKings exited the market. This innovative product combines sweepstakes contests with fantasy sports, filling a significant void for UK sports fans.
Available on both Android and iOS, Sweepmate aims to capitalize on the increasing demand for fantasy sports within the UK. Following DraftKings’ departure in 2024, many fans have been left without options for engaging in sports predictions. Sweepmate’s launch promises to reignite excitement among sports enthusiasts.
Johnny Barnes, co-founder of Sweepmate and founder of Soho Juice Co., emphasized the platform’s unique format. Players choose three teams, and if they finish first, fourth, or last, they win. “Our goal is to create a product that keeps fans engaged right across the weekend,” Barnes stated. He added that the game’s design allows for a thrilling experience, even when a favorite team is not performing well.
The launch is particularly timely, as it coincides with major sporting events such as the Euros and Eurovision. Barnes noted that the prize pool is shared among all winners, enhancing the community aspect of the game. “Sweepmate is not a bookie. We don’t set odds or take a position. We want people to win,” he explained.
The platform has already received official backing, having secured a license from the UK Gambling Commission (UKGC) on March 27, 2025. This regulatory approval positions Sweepmate as a legitimate player in the fantasy sports landscape, aiming to provide a safe and engaging environment for users.
As the excitement builds, sports fans across the UK are encouraged to explore this new opportunity. With a focus on accessibility and user engagement, Sweepmate is set to redefine how fans interact with their favorite sports.
Stay tuned for the latest updates as Sweepmate begins to reshape the fantasy sports scene in the UK, bringing fresh excitement to sports predictions and contests.
