How ‘Real Housewives’ Stars Boost Local Economies and Their Brands
The popular reality television franchise, The Real Housewives, has transformed ordinary women into influential figures, significantly boosting local economies and personal businesses. The impact is evident, as stars like Kathy Hilton emphasize the loyalty of their fans, stating, “If they love you, they are loyal to you. They will buy.” Since its debut in 2006, the show has featured numerous women across various locations, resulting in a surge of business ventures that thrive on the authenticity and connection fostered with their fans.
Transforming Personal Brands
While many Real Housewives stars enter the franchise as relatively unknown, Kathy Hilton, known before her appearance on The Real Housewives of Beverly Hills, recognizes the business potential that comes with the show. Initially hesitant about joining, Hilton explained, “That was the main reason that I did it… I’m a businesswoman. I thought it would be fun.” At BravoCon, she showcased her new jewelry collaboration with Anna Zuckerman, which utilizes sustainable materials to create fine jewelry without the hefty price tag.
Hilton’s success lies not just in her appearance on the show but in her engagement with her audience. She believes that genuine interaction with fans is crucial for business success. Furthermore, she dispelled rumors about her daughter, Nicky Hilton Rothschild, joining The Real Housewives of New York, clarifying that Rothschild was attending to promote her own jewelry line, Theo Grace. Rothschild echoed her mother’s sentiments, saying, “I understand the gravity of the Bravoverse and the eyeballs and exposure,” highlighting the importance of the platform for emerging entrepreneurs.
Innovative Business Strategies in Reality TV
Another star, Lisa Vanderpump, leveraged her pre-existing business acumen when she joined the original cast of The Real Housewives of Beverly Hills. Vanderpump successfully transitioned her restaurant, SUR, into a brand that extends beyond the show. The introduction of her staff during a party scene led to the spin-off series, Vanderpump Rules, which has since garnered a dedicated following. Vanderpump noted, “It’s been a wonderful experience,” as fans increasingly visit her establishments, contributing to the local economy.
The phenomenon of “set jetting” has emerged alongside the success of these shows, where tourists travel to locations featured on television. A report from Expedia indicates that two-thirds of travelers are influenced by movies and television in their trip planning. Following the airing of The Real Housewives of Dubai in 2022, interest in Dubai saw a remarkable 30 percent increase year-over-year.
Caroline Stanbury, who joined the Bravoverse through Ladies of London, also experienced the duality of exposure from reality television. After launching her luxury e-commerce brand, Gift Library, she faced challenges that played out on screen. Despite initial success, a poor investor meeting led to the brand’s closure. Stanbury has since diversified her ventures, including a podcast and a boutique hotel set to open in 2026. “Bravo fans are so loyal,” she remarked, highlighting the supportive community surrounding the franchise.
Stars like Meredith Marks from The Real Housewives of Salt Lake City have also found that the show enhances their business reach. Marks has ventured into multiple industries, including caviar and jewelry, and credits her visibility on the show for her success. “Without Salt Lake City, I wouldn’t have the broad reach I have now,” she stated.
The latest addition to the franchise, The Real Housewives of Rhode Island, filmed during the summer of 2023 and is set to premiere in 2026. Rhode Island Governor Dan McKee expressed enthusiasm, stating, “This is a great opportunity to support our local economy and bring national attention to all Rhode Island has to offer.”
The lasting impact of The Real Housewives franchise extends beyond entertainment. It not only fosters individual entrepreneurship but also invigorates local economies through tourism and community engagement, demonstrating the powerful intersection of reality television and business.
