Paramount Skydance Restructures TV Business Under George Cheeks
Paramount Skydance is undergoing a significant restructuring of its linear television operations, with George Cheeks, the chair of TV media at Paramount, taking the reins. This reorganization follows a recent round of layoffs and aims to streamline the company’s cable brands, including BET, Comedy Central, MTV, and Nickelodeon, integrating them into Cheeks’ portfolio alongside the broadcast network CBS.
In a memo sent to staff on Tuesday, Cheeks emphasized the enduring relevance of these brands, stating, “These brands have entertained audiences and shaped culture for decades.” He acknowledged the changing landscape of the industry while asserting the strength of their identities and the importance of adapting their creative voices to connect with contemporary audiences.
Leadership Changes and New Strategy
As part of the realignment, Laurel Weir has been appointed to lead programming and global acquisitions for Paramount TV Media, overseeing multiple brands. Jules Borkent will take charge of Nickelodeon Kids and Family’s business strategy, while Ashley Kaplan and Alec Botnick will lead the animation studio, focusing on popular series such as SpongeBob SquarePants and Paw Patrol.
Additionally, Ari Pearce will oversee Comedy Central, guiding both new developments and established hits like South Park and The Daily Show. Sitarah Pendelton will manage all series and specials for MTV, including its flagship series, RuPaul’s Drag Race. These leadership appointments are designed to harness the creative strengths of each brand while optimizing resources across the division.
Cheeks’ memo outlined a vision to “reinvent and strengthen our brands to build a stronger future.” He emphasized the need for exceptional storytelling across entertainment, news, and sports, while promoting a more curated programming slate that resonates with audiences. This includes leveraging established franchises while exploring new intellectual properties.
Focus on Collaboration and Innovation
Cheeks encouraged a culture of collaboration, urging teams to share expertise and rethink outdated processes. He highlighted the necessity of being honest about challenges and focusing on impactful initiatives. The leadership structure now includes key figures such as Trevor Rose, who will lead talent and content strategy, and Nadja Webb, who will oversee music initiatives while continuing her role in programming and business affairs for BET.
The restructuring reflects a broader strategy to adapt to the evolving media landscape. Cheeks stated, “Let’s move forward with purpose, creativity, and a shared commitment to shaping what’s next.” As the new TV Media division takes shape, the leadership team is tasked with refining priorities and goals, signaling a transformative phase for Paramount Skydance and its portfolio of iconic brands.
In closing, Cheeks expressed confidence in the team’s ability to innovate and develop compelling content that resonates with audiences globally. The coming months will reveal how these strategic changes will unfold, positioning Paramount Skydance to thrive in a competitive television market.
