Travis Kelce Partners with Jana Partners to Invest in Six Flags

UPDATE: Kansas City Chiefs tight end Travis Kelce has just announced a significant investment move, partnering with hedge fund Jana Partners to invest in the Six Flags theme park brand. This news broke on October 21, 2025, and is already sending shockwaves through the investment community.
Kelce took to Instagram to reveal his excitement, stating, “To all my fellow theme park and amusement park lovers. I have some exciting news!!! Couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!” This partnership marks a pivotal expansion in Kelce’s growing business empire, which has been gaining momentum alongside his football career and high-profile engagement to pop star Taylor Swift.
The deal comes as Jana Partners now owns approximately 9% of Six Flags stock, valued at around $200 million. Following this announcement, Six Flags’ share price surged by nearly 18% on the stock market, reflecting investor optimism about the brand’s future.
Beyond football, Kelce is diversifying his portfolio with multiple ventures. He recently co-launched the award-winning podcast “New Heights” with his brother, Jason Kelce, which secured a lucrative three-year deal with Amazon’s podcast network valued at over $100 million. The podcast has featured high-profile guests, including Brad Pitt and LeBron James, enhancing Kelce’s visibility in entertainment.
In addition to media, Kelce has also expanded into the culinary world. He co-founded the upscale 1587 Prime steakhouse in Kansas City with teammate and quarterback Patrick Mahomes. The restaurant has seen overwhelming demand, with reservations fully booked through late October.
Kelce’s growing empire illustrates his ambition beyond the football field. As a three-time Super Bowl champion with an estimated net worth of $70 million, he is establishing himself as a formidable entrepreneur.
Fans and investors alike are eager to see what Kelce will tackle next. With his engagement to Taylor Swift and expanding business portfolio, Kelce is not just a star athlete but a burgeoning business mogul.
Stay tuned for more updates on this developing story and the impact of Kelce’s investments on the amusement park industry.