Google Launches Gemini Enterprise to Compete in AI Workplace Tools
On October 26, 2023, Google unveiled its latest initiative to enhance workplace productivity with the launch of Gemini Enterprise, a comprehensive AI platform aimed at businesses. This platform positions Google to compete directly with emerging leaders in the AI sector, such as Anthropic and OpenAI, as the demand for sophisticated AI tools in the workplace continues to rise.
New Partnerships and Features
As part of the launch, Google announced several new customers for Gemini Enterprise, including the software design firm Figma, the buy-now-pay-later service Klarna, foodservice distributor Gordon Foods, Australian retail bank Macquarie Bank, and cruise line Virgin Voyages. Virgin Voyages has already implemented over 50 specialized AI agents that autonomously perform various tasks using the Gemini Enterprise platform.
Google emphasizes that Gemini Enterprise represents more than just a rebranding of its previous AI offerings. The platform is positioned as a secure and distinct toolkit under Google Cloud rather than a mere add-on to Google Workspace. Thomas Kurian, CEO of Google Cloud, referred to Gemini Enterprise in a blog post as “the new front door for AI in the workplace.” This innovative platform allows businesses to securely create, share, and utilize AI agents across diverse functions, including sales, marketing, engineering, human resources, and finance.
Functionality and Accessibility
One of the standout features of Gemini Enterprise is its ability to integrate and analyze data from internal systems alongside Google AI tools such as Code Assist and Deep Research. This functionality is facilitated through a Gemini Enterprise chatbot that connects to various data sources, including Google Workspace and Microsoft 365, as well as business applications like Salesforce and SAP.
The platform not only includes Google’s own Gemini AI models but also offers a range of pre-built agents designed for deep research and data insights. Additionally, it features a no-code product that enables employees to automate internal processes and analyze data without requiring extensive technical know-how. A central governance framework allows users to visualize, secure, and audit their AI agents from a single interface.
In terms of pricing, Google has announced that the standard and “plus” editions of Gemini Enterprise start at $30 per seat per month, while a more affordable business edition, tailored for small businesses and startups, is available for $21 per seat per month. This business edition launched alongside the platform and includes a 30-day free trial for new customers.
The introduction of Gemini Enterprise marks a significant milestone for Google as it aims to expand its footprint in the enterprise market, now bustling with competition from other generative AI startups. OpenAI reports that it has reached over 5 million business users for its ChatGPT Enterprise product, launched in 2023. Recently, Deloitte announced its plans to deploy Anthropic’s chatbot, Claude, across its nearly 500,000 global employees.
With Gemini Enterprise, Google seeks not only to enhance productivity for its clients but also to redefine the capabilities of AI in the workplace, making it a critical tool for modern businesses navigating the complexities of data and automation.
