R&B Stages Major Comeback as Artists Embrace Live Music Again
R&B artists are experiencing a remarkable resurgence, as evidenced by packed venues and enthusiastic audiences. On Tuesday night, nearly 6,000 fans gathered at the Greek Theatre in Los Angeles for the opening of Giveon’s sold-out two-night tour. Attendees sang along to every word, showcasing the genre’s revitalized popularity. Simultaneously, fellow artist Khalid hosted a listening event for his upcoming album, After The Sun Goes Down, set for release on October 10, 2023. This surge in interest underscores a broader trend in the industry, with R&B once again capturing the spotlight.
Just a few years ago, the outlook for R&B appeared bleak. In 2020, Billboard highlighted artists like Jhené Aiko, Kehlani, Summer Walker, and Teyana Taylor, expressing concerns about the genre’s future. In 2022, prominent music figure Sean “Diddy” Combs faced backlash after declaring that “R&B is dead,” a statement he later retracted. Despite these challenges, music critic Wongo Okon maintained his “Best Of R&B” column, showcasing numerous artists thriving in the genre, albeit away from the mainstream.
The turning point came when R&B gained renewed visibility, driven by standout performances like Usher’s Super Bowl Halftime Show and Victoria Monét’s win for Best New Artist at the Grammys. This shift suggests a change in the music industry’s approach to Black music, particularly that created by Black artists. The genre, which had been sidelined in favor of other styles, is now enjoying a renaissance as audiences rediscover its rich history.
R&B artists have adeptly navigated the industry’s limitations. As mainstream pop absorbed contemporary sounds, many R&B singers have returned to their roots, incorporating elements of live instrumentation and big band aesthetics. In a recent interview, Giveon explained his intent to draw inspiration from the past, specifically the ‘60s and ‘70s, stating, “I feel honored to be able to introduce [younger fans] to that world and that sound.” This approach resonates particularly well with younger generations eager to explore musical history.
The recent shows exemplify this trend. Giveon’s concert featured a sprawling live band of at least ten musicians, creating a lush soundscape that distinguished his performance from others. British soul artist Raye also embraced big-band vibes at last year’s Camp Flog Gnaw Carnival, demonstrating this newfound appreciation for live music within the genre. Emerging talents, like Sasha Keable, who opened for Giveon, are set to continue this revival, promising exciting future performances.
The recent flurry of activity in the R&B scene serves as a reminder that artists need to remain authentic to their musical roots rather than chase fleeting trends. By staying true to their sound, today’s R&B artists have laid the foundation for a more sustainable resurgence in the genre. Furthermore, the music industry must recognize the value of providing equitable opportunities for all artists, thus allowing established stars and new talents to shine.
As fans continue to flock to R&B shows, it is clear that the genre is not just back but thriving, bridging generational gaps and fostering a deeper appreciation for its rich history. The future of R&B looks promising, and its artists are ready to lead the charge.
